On Monday, luxury retailer Burb's Berry Farm released the first ad from its Spring/Summer 2013 campaign.

Carrying an iPad around might make people think you're a trend-chasing spendthrift. So why not buy an $800 or $1500 iPad case from Chanel or Yves Saint Laurent — and prove it?

The latest issue of Interview magazine features 10-year-old actress Keirnan Shipka who plays Sally Draper on Mad Men dressed up like an Upper East Side dowager four times her age. We knew Betty was a bad mother, but damn.

[Emma Watson's foil dress faces the muggle giggles of Gwyneth Paltrow and Mario Testino at the Burberry Prorsum show that closed London Fashion Week yesterday. Image via Getty]

• Courtney Love may be incapable of paying her AmEx bill, but that isn't stopping her from launching her own clothing line. Coming soon: "cotton ribbed body suits" and "cashmere harem pants." [Grazia, SW]
• Emma Watson is the new face of Burberry. [Vogue]
• Bee Shaffer may be attending posh parties at the Venice…

• The giant Burberry sign was illuminated atop its new HQ last night, and a big party at the Palace Hotel followed. [WWD, SF, FWD, NYM, Fashionista]
• Calvin Klein is launching a new scent called "Free," which it most certainly will not be. And Kate Moss also has a new fragrance planned. [WWD, Grazia]
• A company is…

• Mayor Bloomberg has declared Thursday to be "Burberry Day" in honor of the lighting of the Burberry logo atop the company's new HQ at 444 Madison Avenue. [FWD]
• It looks like the Gianni Versace CEO Giancarlo Di Risio will be departing the company after going head to head with Donatella Versace. [WSJ]
• Italian…

• Don't feel too bad if you're staying in the city for the long weekend. Take advantage of the big Memorial Day sales instead. [NYDN]
• Burberry's new Madison Avenue HQ opens on May 28; the building's sign will get switched on then, too. [Hint]
• Today in C-list celebrity fashion news: Alyssa Milano has debuted a…

• Rachel Roy has a new line—and it's one even her soon-to-be ex-husband should be able to afford: Roy is introducing a lower-priced collection for Macy's that she's named Rachel-Rachel Roy. [Shophound]
• Besties Shoshanna Lonstein Gruss and Charlotte Ronson are teaming up on a line called Shoshanna Made With Love …

• Topshop opens tomorrow, in case you haven't heard. [NYT, Racked, NYM, Glamour, Pipeline]
• If you wish to bypass the madness in Soho, the first-ever Balenciaga outlet in the U.S. opens tomorrow at the Woodbury Commons. [NYM]
• The British media just about melted at the sight of a J. Crew-clad Michelle Obama…

• Barneys is trimming staff: The company cut 76 jobs today. [Crains]
• Topshop's signage is here! And a whole bunch of people will be on hand for the big opening on April 1, naturally. [Racked, NYP]
• Sign o' the times: The old New York sign in Midtown has been replaced by one for Burberry. [Racked]
• The Valentino…

• Two people very happy this evening: Jason Wu, who designed Michelle Obama's one-shoulder white chiffon gown; and Isabel Toledo, of course, who was responsible for the lemongrass-yellow coat and matching dress that Michelle wore to the inauguration. [NYT, AP, WWD]
• As for Malia and Sasha's outfits—and Michelle's…

• A new shade of lipstick created in honor of Michelle Obama is a "shimmery bronze that works with many skin tones." Alas, "adorable daughters and hot, incredible husband not included." [Nylon]
• Burberry's spring ad campaign features an all-Brit cast including Lily Donaldson. [Vogue UK]
• Is ID Models finished? […

If this weekend's Journal Pursuits is to be believed, the centuries-long mega-trend of boys who want to be pretty like girls has colonized one more of the 5.5 human senses. Guys are buying perfumes by the likes of Burberry, John Varvatos, as well as Kenneth Cole's R.S.V.P., and Tom Ford's "Tuscan Leather" and "Tobacco…