Jonah Peretti Is Not Your Friend

Over the past few months, a wave of unionization has swept across new media. On Friday, the media union movement got its first official enemy. Now writers get to find out who is a friend, and who is just a friendly-looking man with his hand in your pocket.http://gawker.com/how-progressiv…
BuzzFeed CEO Tries to Scare Employees Out of Unionizing
Jonah Peretti, the founder and CEO of BuzzFeed, is a big fan of labor unions—as long as they come nowhere near BuzzFeed. According to BuzzFeed reporter Cora Lewis, Peretti told employees this week that “I don’t think a union is right for BuzzFeed,” citing the fact that BuzzFeed is structured more like a tech startup…
Internal Documents Show BuzzFeed’s Skyrocketing Investment in Editorial
Late last month, Recode reported that NBCUniversal is preparing to invest $250 million in BuzzFeed, a play that would value the site at $1.5 billion. This newest round of funding (last year, it was merely $50 million from Andreessen Horowitz) raised a still unanswered question: How is BuzzFeed doing financially?…
Buzzfeed and Bobby Jindal Try to Out-Whore One Another
The media is often granted access to important people. What responsibility—if any—do news outlets have to not be dirty, desperate, pitiful whores in exchange for this access?
Report: BuzzFeed Valued at $1.5 Billion
Kara Swisher and Peter Kafka of Recode are reporting that Comcast subsidiary NBCUniversal plans to invest $250 million in BuzzFeed. According to the Swisher and Kafka, the deal “will value the booming digital publisher at around $1.5 billion.”
BuzzFeed Editor Apologizes for Endorsing Gun Control
Thursday night, BuzzFeed news editor Rachel Zarrell reacted to a deadly shooting at a Louisiana movie theater by tweeting, “Don’t pray. Push for gun control” and “If this were someone in my family I’d want every person alive screaming about gun control to anyone who would listen.” Within an hour, however, Zarrell…
BuzzFeed’s Support of Women’s Rights Does Not Include Abortion
In late January, BuzzFeed published a lengthy standards and ethics manual, with which the site intended to hold itself accountable for various missteps (such as surreptitiously deleting articles). Unlike most other news outlets that bother with ethics manuals, however, BuzzFeed decided to specify its stance toward a…
Janine Gibson Steps into BuzzFeed’s Maw
Janine Gibson, a former editor at the Guardian and one-time pawn in the New York Times’ rite of bloodless succession, will be the editor of BuzzFeedUK, the Times reports.
Benny Johnson’s Comeback Profile Was Written by His Friend
Today the Washington Post published a lengthy and (mostly) flattering profile of Benny Johnson, the serial plagiarist who was fired from BuzzFeed last summer and now peddles viral conservative content at Independent Journal Review. “D.C. has always been the city of second chances, now it just moves at meme speed,”…
Your "Scoop" Doesn't Matter
On Thursday, at about 4 p.m. Central Standard Time, several news outlets reported that Dennis Hastert, the former speaker of the U.S. House of Representatives and Illinois congressman, was indicted for, among other offenses, lying to the Federal Bureau of Investigation. The media entities included BuzzFeed News, the…
When Everything Is Facebook, Facebook Sets the Standards
This is the day that the New York Times, National Geographic, and BuzzFeed, among others, began publishing stories directly to Facebook. The instant-publishing partnership is the newest concession to, or accommodation with, Facebook’s ever-greater dominance of how people encounter and read (or watch) material.
Is BuzzFeed Deleting Its “Real Journalism” Articles, Too?
In late 2012, the morning after the second presidential debate, BuzzFeed published an article titled “The Debate Romney Won,” which floated the Romney campaign’s theory that the Republican candidate “came out on top — horserace analysis be damned” in the October 16 debate. The piece is mostly notable for the decision…
Ben Smith and Jonah Peretti: The Gawker Interview
On April 16, Gawker contacted BuzzFeed editor-in-chief Ben Smith with evidence that his site had deleted a post criticizing Pepsi, a BuzzFeed advertiser, under pressure from the beverage manufacturer. In response, Smith invited Gawker to interview him and BuzzFeed CEO Jonah Peretti at the company’s New York office. A…
Do You Work at BuzzFeed?
Do you work at BuzzFeed? Have you worked there in the past? If yes, send us an email. We’re researching several stories about the company, and we’re willing to make it worth your time if you can help us out. Anonymity guaranteed.
BuzzFeed Deleted Posts Under Pressure from Its Own Business Department
Earlier this week, BuzzFeed launched an internal review of any posts that its editors or writers had deleted from the site since editor-in-chief Ben Smith was hired in January 2012. In an interview on Friday, and a memo sent to staff on Saturday, Smith revealed that the review has already uncovered three instances…
Arabelle Sicardi, Author of Deleted Dove Post, Resigns From BuzzFeed
BuzzFeed beauty editor Arabelle Sicardi, who wrote a post criticizing a Dove soap advertising campaign that was later deleted (and eventually restored) at the request of editor-in-chief Ben Smith, is resigning from the site, according to an internal memo distributed by BuzzFeed Style editor Julie Gerstein.
Who Is Ben Smith Kidding?
What's amazing about BuzzFeed's perpetual amnesiac/wayward-husband approach to its ethical guidelines (Today is the first day of the rest of our ethics!) is that the person who has to give voice to this ever-evolving set of rationalizations about the trial-and-error nature of developing ethics is the stolidly…
BuzzFeed Deleted Anti-Hasbro Post After Inking Deal With Hasbro
Yesterday we reported BuzzFeed’s decision to delete a staff-written post that criticized a viral advertisement for Dove beauty products. In response, BuzzFeed editor-in-chief Ben Smith released a rather incredible internal memo that instructed the site’s writers not to “advance [their] personal opinion” and…
