A year-and-a-half ago, Carlsberg struck marketing gold with a viral ad that saw random moviegoers being thrust into a theater filled with ornery-looking bikers.

Is there any reason to be a man anymore? You know, besides the patriarchy, male privilege, and peeing standing up. Turns out, not only are women better at graduating from college, and being employed—they're better at tasting beers.

Workers at the Carlsberg beer factory in Denmark were allowed to drink as much as they wanted. Management tried to limit them to three pints at lunch. They slurred out their displeasure in no unshertain... unshert... uncertain terms.