The Last Hurrah of Microcelebrity

Rex Sorgatz knew an account of his bed-hopping among New York bloggers would ignite controversy; he's the internet infamy expert. But why did he play along with protocelebrity now so worthless?

Rex Sorgatz knew an account of his bed-hopping among New York bloggers would ignite controversy; he's the internet infamy expert. But why did he play along with protocelebrity now so worthless?
It was kind of an awkward joke to begin with: CNET News.com writer Caroline McCarthy publicly imagining how her fameball buddies David Karp and Charles Forman would be mocked by Perez Hilton if the celebrity blogger worked for Valleywag. Hilton would, of course, call the cuddle-buddies gay, as McCarthy made clear in…

Blind items are the gossip world's equivalent of the mathematical puzzles that keep engineers entertained. Try your hand! They're easier than a Rubik's Cube. CNET News reporter Caroline McCarthy has posed the following one:
It's complicated. God, is it ever. The same October Details story that follows around New York's "Internet playboys" and their bicoastal hangers-on runs with this chart of who dated, funded, or hated in this overdocumented side of the Web scene. So sweet to know we're not the only ones keeping a scorecard, but one of…
[Editor's note: You probably didn't read Sassy magazine's Cute Band Alert back in the '90s. But that girl in your campus lab, the one who made her own zines and wore slips as outerwear? She did. In homage, we give you Cute Startup Alert!] Tumblr is at the apex of blog cute right now. We blame founder David Karp and…
"So you shit on me on Tumblr, let's talk about it." [Fishbowl NY]
CNET News.com writer Caroline McCarthy published a nice scoop today on how social networking site I'm In Like With You raised $1.5 million from venture funding firm Spark Capital. Silicon Alley Insider has been chasing the story for weeks! How did McCarthy pull the exclusive out from under their nose? Who's to say!…
HEARST TOWER, NEW YORK — Far from the sweaty, screaming fans that attended Digg's Brooklyn meetup Wednesday night, the suits of the Alley and Valley gathered last night on the top-most floor of the Hearst Tower for another Founders Club party to celebrate each others' transcendent splendor. All night, giant screens…
Spotted at the MashBash in New York City on Saturday, CNET reporter Caroline McCarthy with Tumblr founder David Karp and Michelle DeForest of NextNewNetorks. Karp and McCarthy are officially an item we understand, which warms our geeky hearts. Can you suggest a better caption? Do so in the comments, and the winning…
If CBS were to greenlight a TV series about life at a modern media giant, the director would find it hard to cast anyone but Quincy Smith as himself. Call it 60 Seconds, a version of the news show sped up for the Web. His $1.8 billion CNET buy is just the latest episode in the life of the fast-talking president of…
After a week of browsing booths and attending parties in San Francisco for the Web 2.0 Expo, New York-based tech reporter Caroline McCarthy rained on the local bubble's annual hype parade. [News.com] (Photo by Brian Solis)
At the PSFK Conference in New York earlier today, NASA and auction site Etsy joined to invite the craftsmen who sell their goods on Etsy to compete to see who could make the best NASA-themed handmade good. "We'll send the two winners into space," Etsy founder Robert Kalin told the crowd. The crowd, along with…
News.com's Caroline McCarthy cornered Facebook CEO Mark Zuckerberg at SXSW and asked him when Facebook would make the kind of philanthropic efforts that Google and Microsoft do. Not yet, Zuck said. ""We're not incredibly profitable, we're not at that stage." For now, he said, people should remember that Facebook…
Think of a high-school reunion held the day after you graduate: That was the vibe at the Side Bar Sunday night, where Gawker Media (publisher of fine weblog media products) threw a party for Valleywag and our sister sites, io9 and Lifehacker. We won Twitter praise for the free beer and minimal line out front,…
"Quick, post the pictures before you sober up!" the ever-helpful Paul Boutin emails me. I'd love to, Paul, but it seems that Brian Lam, gadget expert, forgot to put charged-up batteries in this superhigh-tech, amazingly unusable Sony camera he lent me. Thanks, Brian. This is why he's running a gadget blog and I make…
Digital media types here in New York are always looking for a reason to celebrate their own achievements. A couple of months ago, a few of them began calling themselves the Founders Club and decided to start holding mixers around town. Last night, NBC hosted the latest in the series on the set of Saturday Night Live…
We're getting live reports on who's making it past the velvet rope at Google's New York party. The bash, held in Google's West Chelsea offices at 76 Ninth Avenue, has already kicked up a fuss. Google's controlling-but-not-that-bright PR people have tried to limit the guest list to consumer and fashion reporters,…
Hey New York CNET employees, have a good time last night? Some of you did, from what we hear. Whomever you were, um, "entertaining" posted a missed connections ad on Craigslist. Behind the scenes research (er, IM chats with employees and former employees) has revealed that the "CNET girls" in question are not on the…