Oracle President's Bizarre Personal Billboards: Ellison Envy?

Those "Charles & YaVaughnie" billboards around New York belong to the co-president of software company Oracle, Charles Phillips. Did living in the shadow of Oracle's high-profile CEO Larry Ellison leave Phillips hungry for attention?
Random People With Billboards: The Next Big Thing?
This billboard went up near Times Square recently. It shows Charles Phillips and YaVaughnie Wilkins—a couple of ordinary people—and directs you to visit their website, which is full of photos of them. Why?
