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Julia Allison's Weary Morning-After Email To Wired
Julia Allison posted an email conversation with the editor of Wired, the magazine that, in case you missed it, put her on the cover this month and thus made her famous for being famous for nothing. Ever the crafty self-promoter, Allison asked if her cover was as good for Wired as it was for her: "I hope - that as time goes on, you’ll be proud you took the leap," the Time Out New York dating columnist wrote. Remember aspiring fameballs: follow up is key. Wired editor Chris Anderson replied, "I feel great about this one." So sweet. In another moment protocelebrities should study, Allison makes a thinly-veiled pitch for some kind of Wired writing gig by pretending she's tired of all the self-promotion (for real this time!) and wants to get back to her "roots" (what??) as a writer: More »
marketing
Let's All Step On The Long Tail
The Internet was supposed to have turned us all into niche market consumers instead of the herd-driven bestseller fanatics we've always been. In 2006, Wired editor Chris Anderson published The Long Tail, a book which argued that because commercial sites like Amazon and Netflix weren't constrained by the same brick-and-mortar inventories as Borders and Blockbuster, people who shopped online would do so in less concentrated packs at the "head" of the demand curve; instead they'd spread the wealth around the "tail" end of it. As Anderson wrote, "narrowly-targeted goods and services can be as economically attractive as mainstream fare," or George Romero can compete with Steven Spielberg. Well, now a Harvard Business School professor says the Long Tail theory is bunkum. Even online, we're as bovine and conformist as we've always been offline. More »
the long tail
Wired editor Chris Anderson tonight came face-to-face with the "Long Tail," his oft-cited metaphor for low-grade internet fame, via an encounter after the National Magazine Awards with fameball Julia Allison. Star Editor-At-Large Allison worked Anderson hard, no doubt as part of her relentless effort to take the "proto" out of her protocelebrity — to be more than tail, basically. She reports on her blog that she chatted Anderson up for 20 minutes and ended up "bopping him enthusiastically." Wait, Julia. Didn't you just tell the Times you were going to stop using your "pink-encased loaded weapon" this way?? Anyway, alternate photo captions for the picture above are totally welcome after the jump. Even if you're drunk. Especially if you're drunk. [Julia Allison: 1, 2, 3, 4]
Julia Allison Is Chris Anderson's Tail Tonight
Wired editor Chris Anderson tonight came face-to-face with the "Long Tail," his oft-cited metaphor for low-grade internet fame, via an encounter after the National Magazine Awards with fameball Julia Allison. Star Editor-At-Large Allison worked Anderson hard, no doubt as part of her relentless effort to take the "proto" out of her protocelebrity — to be more than tail, basically. She reports on her blog that she chatted Anderson up for 20 minutes and ended up "bopping him enthusiastically." Wait, Julia. Didn't you just tell the Times you were going to stop using your "pink-encased loaded weapon" this way?? Anyway, alternate photo captions for the picture above are totally welcome after the jump. Even if you're drunk. Especially if you're drunk. [Julia Allison: 1, 2, 3, 4]
Wired Finally Discovers Clocks
From Wired editor Chris Anderson's big cover story/book excerpt on how most products will soon be free: "Externalities [is] a concept that holds that money is not the only scarcity in the world. Chief among the others are your time and respect, two factors that we've always know about but have only recently been able to measure properly."
From Wired editor Chris Anderson's big cover story/book excerpt on how most products will soon be free: "Externalities [is] a concept that holds that money is not the only scarcity in the world. Chief among the others are your time and respect, two factors that we've always know about but have only recently been able to measure properly."
100 word version
The "Long Tail" Guy's New Book, Free And Half A Year Early
"Free!", the upcoming book from Chris Anderson, explores the exciting new business concept of freebies. Okay, Wired's editor-in-chief isn't pretending he discovered loss leaders, ad-subsidized media and such; he's just the first to sell a book about it (coming this summer, though of course there will be a Free! version). For Anderson, the book means a Free! feature article in Wired, released today. It's 4,703 words! Here's the 100-word version, in Anderson's own (edited) words. More »
chris anderson
Wired's Geeky EIC Isn't Geeky Enough
Much as I'd like to see Anna Wintour in a polo, fleece vest and baseball cap, Chris Anderson is unique among Condé Nast's editors-in-chief in being openly geeky. For a segment on Wired's PBS science show, Anderson flew aircraft drones with hobbyists, and wrote and narrated the segment himself (it's embedded below). Though it looks like he really enjoyed himself, it also feels like he's telling Wired's core nerd audience, "We're still keeping it real!" But they aren't! Update: Chris points out that he is indeed a hardcore geek who runs a whole forum about DIY drones. Wired still not geeky. More »
Wired editor Chris Anderson has finally had it up to here. He just published the long list of everyone who's been banned from his inbox—mostly publicists—in the last month. (One of the people he banned works for the Department of Commerce, but hey!) Total dick or total genius? You decide. Also, he only gets 300 emails a day. Ha! Oh, baby. Come over some day and I'll show you my inbox. [The Long Tail]
chris anderson
The Assimilated Negro is the issuing authority for your own personal Ghetto Pass, helping you safely navigate among the people and places of browner territories.
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Ghetto Pass 2.0: The Long Tail of Street Entrepreneurs
The Assimilated Negro is the issuing authority for your own personal Ghetto Pass, helping you safely navigate among the people and places of browner territories.
More »
wired
