<![CDATA[Gawker: consultants]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: consultants]]> http://gawker.com/tag/consultants http://gawker.com/tag/consultants <![CDATA[How Survivor Will Save the Conde Nasties]]> We showed you the insider's guide surviving McKinsey & Co.'s culling of the Conde Nasties, but it turns out that reality television staple Survivor also hold plenty of (probably useless) advice to outwit, outplay, and outlast your coworkers.

Build an Alliance: This is the strategy that original winner (and tax evader) Richard Hatch pioneered and has subsequently been aped on every competitive reality program since. Why not use it to save your job? The trick is you can't hitch your wagon to people you actually like. No, you have to get in league with people who want to band together for self-preservation rather than camaraderie, people who will have your back because you'll have their back, not because they think you're fun and share a town car home with you after closing (those days are probably over too). And if someone starts to raise allegations about one of your "people" fight back, but not too loudly. The best alliance is one that no one ever knows about.

Be a Swing Vote: If you can't get into a good alliance, the only other suitable Survivor strategy is to be a swing vote. In this scenario, you have to align yourself with various warring factions in order to give them the strength they need to pick the other ones off. Build inroads into other departments and publications, so if they need your voice, you can chime in when and where you need to. They won't realize you played both sides of the fence until they're out the door.

Get an Immunity idol: The person with the immunity idol can not be voted out. You need to get one of your own. Gossip on the boss will only get you so far (and if you have some, please send it our way). Make sure there is one thing that only you know how to do to serve as your idol. Make sure that everyone knows that such-and-such will not get done unless you're still there, because the idol is useless unless you wear it around your pretty little neck like that bauble you stole from the sample closet.


You're Not Here to Make Friends: As this classic video reminds us, you are not here to make friends—except with the people from McKinsey. As for your coworkers, screw 'em. Make sure you do what is best for yourself, and don't think about anyone's feelings. Do you want to have a buddy to take to lunch or do you want a job to pay for it?

Do Your Job and Don't Stick Out: Among the first people voted out every season are the crazy (like poor Sandy, here) and the lazy. Make sure you are neither. Don't assert your individuality, and keep yourself busy. But don't fly under the radar for too long unless people think that your just floating by. After the first rounds of lay offs, start showing off all the hard work that you've been doing while everyone else was freaking out and popping Xanax.

Follow these steps and you're well on the way to a $1 million check. Or to the curb with your shit in a box, more likely.

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<![CDATA[The Complete McKinsey Survival Guide]]> We asked, and you answered. After the jump, everything you need to know about how to survive a McKinsey & Co. visit to your company, without getting canned. This one's for you, Conde Nasties.

What Will Happen?

We got some fascinating insight into the McKinsey corporate bulldozer process, from people who have experienced it firsthand. First, look for your chance to put your thumb on the consulting scale: "The McKinsey team and the management team will usually form a joint working group. That working group will often have several lower level people from the client working on it to gather facts, run analyses, and so forth. Get on that team. At least you'll see what's coming, and at best you might influence it."

But don't expect to feel too important: "The big firms don't bother interviewing individual employees (a la the Bobs in Office Space) - they'll gut entire departments that they deem strategically insignificant or issue edicts like 'cut out 50% of management at this level.' The actual firing is all done by the client firm's management (McK would never get their hands dirty that way)." Another vet confirms: "McKinsey doesn't give a shit, they are not interested in you. They want to get rid of entire divisions, not individuals."

What Can You Do?

Be Nice to the Consultants—It does not pay to be an asshole, unfortunately. One tipster advises you to "cooperate with the consultants (they always report back to senior management)." Another survivor says, " If interviewed by a McKenzie, answer everything question nicely. If you hold back, or are snotty, they fire your ass. Threee of my former collegues tried the stonewall approach and got canned."

Suck Up—Kiss ass, Kiss ass, Kiss ass. "Suck up to your own superiors, and their superiors, and theirs." It's just that simple. A brown nose could give you a minute edge on your fellow layoff-eligibles.

Practice Subtle Backstabbing—You don't want to be seen as a desperate bastard ready to sell out any and all of your colleagues to save your own job (even though you are). You just want to plant the seed. Take it from someone who's been there: " Don't talk shit about individuals, talk shit about DIVISIONS in a passive-aggressive way. Saying things like: 'Those fellows that work in [blank] division are really nice guys, but I've worked here for five years and I still don't know what they do' is a winner." Corporate espionage at its finest, ladies and gentlemen.

Watch Office Space—Several of you sent this tip. Har har. This will only have value if you can bribe a McKinseyite with, like, a hijacked truck full of Office Space DVDs.

Slut It Up—"If all else fails: Find out who the senior partner at McKinsey is, and fuck them." This is experience speaking, people.

Despair—You may find it strangely comforting to accept the fact that—even if you employ all of these countermeasures—you may still get fucked by McKinsey, and not just by the partner you fucked on purpose. "As a consultant for [firm] who's worked on several optimization cases, I wish the Conde Nasters luck. That being said, there's little they can do personally to avoid the axe," says one tipster. He should know! Need more proof? This comes from a former McKinsey consultant: "it's a good idea to release any sense of control you might have over your future. Being nice, being useful, and doing a great job all have nothing do with it - they will be deciding what the company should be doing, not making HR-type decisions about who's good at their job. If you work in a function that they decide doesn't need doing, it doesn't matter how nice/useful/great-at-your-job you are - that function will be eliminated."

Your job: Enjoy it while it lasts.

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<![CDATA[How Does One Survive a McKinsey Visit?]]> Floundering Conde Nast has hired McKinsey & Co. to help them "rethink" the way they do business, which usually involves layoffs. Not to worry, Conde Nasties! Our worldly readers will help you survive this trying time.

We'd like to put together a guide to Surviving McKinsey, for the beleaguered Conde employees who want nothing more than to make it out of this thing with their jobs intact (expense accounts be damned). So we're asking you: Have you ever survived a McKinsey visit to your company, without getting canned or otherwise screwed? How'd you do it? Send us your brilliant tips for making yourself invisible to job-hungry outside consultants, and we'll incorporate them into our handy survival guide. Do it for the love of gloss.

Subject line: "McKinsey survival." Email us now!

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<![CDATA[Media Futurist Jack Myers Has A Cohesive Strategic Vision To Make You Billion$!]]> Did you know that at Huffington Post you are now allowed to use your position as a "blogger" to simply run ads for your own craptastic imaginary version of a ripoff consulting business? It's true! Exhibit A-Z is the new column by "Jack Myers," a "Media futurist" and one of the most jargon-talking jargonists that you may ever hope to jargon with! (Actual bio item: "Jack Myers has nearly 3,000 Facebook friends"). Media futurist Jack Myers interfaces with end users of HuffPo by communicating a strategic column-formed digital word item that "originally appeared at JackMyers.com." Okay Jack hit us with some of your forward-facing media marketing advertising knowledge!:

Media futurist Jack Myers knows how to make billions of dollars for the media!

Media companies need to convince investors they have the management team in place that can develop and implement a coherent and intelligent vision for the future – a future in which they will be forced to be less dependent on advertising revenues...
Go to www.JackMyers.com to see the chart or to order your free copy of Jack Myers' Investment forecast.

How exactly can all the flailing media companies scoop up these billions they've left on the table? Simple, folks:

Each media brand needs to be assessed for its potential to generate revenues from events, sales promotion, database marketing, cause related initiatives, long-tail sales, and other below-the-line marketing communications budgets.

But I don't understand. Help!

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to the JackMyers Connection Hotline.

Thanks, media futurist and "blogger" for HuffPo Jack Myers!

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<![CDATA[Watch out Yahoos, here come the consultants]]> Get your resumes ready, Yahoos, if you haven't already. That rumored Yahoo reorg? Oh, it's on. We've heard that Yahoo has hired consultants Stone Yamashita Partners to help streamline the organization. And you know what consultants mean, right? As Mike Judge's cult classic Office Space reminds us:

TOM: We're all screwed, that's what. They're gonna downsize Initech. SAMIR: Oh, what are you talking about Tom? How do you know that? TOM: They're bringing in a consultant - that's how I know.
Stone Yamashita, of course, isn't the big-bad downsizing kind of consultancy Tom and Samir are talking about — that's more the McKinsey type. But Valleywag has heard Stone Yamashita has been working with Yahoo since the ouster of former CEO Terry Semel. The firm's known for assisting companies in defining what they do — exactly the kind of help Yahoo really needs. If Stone Yamashita also helps Yang figure out that the newly redefined Yahoo doesn't need so many layers of executives, all the better.]]>
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<![CDATA[Six businesses that should hire Diggers]]> NICK DOUGLAS — The users of Digg.com are a horde. But so was the ass-kicking fighting force of Genghis Khan. And remember in Mulan, when Genghis's A-team pops out of the snow after an avalanche buries their army? The top users of the net's biggest social news site are like those guys: superpowerful...well...somethings. Don't insult these people by offering them a dollar a digg; don't hire them away to a lamer version of the site they love. Here are six jobs at which Diggers could excel.

First off, while Digg stopped keeping a "top user" list, there's a third-party list of the top 100 (and top 1000) users, updated daily. Just click a user name, then "Profile," to find a user's e-mail, site, or IM name.


Powerhouse blogger
Halfway down the top 100 is Nathan Makan, who's voted up over seven thousand items in the two years since he joined. His blog reveals that he's a teen, and he can put together a good sentence — a good paragraph, in fact. There's a good chance he'd be open to writing for pay, without demanding the wage of an overpaid journalist or spoiled "pro" blogger.

They don't just write about tech either. Digg now has a healthy collection of top news, "oddly enough" news, videos, and sports stories.

Top Digg users look at dozens — hundreds, even — of blog items each day, so they have a good grip on blog activity. If they spend time in Digg's comment threads, they also have a sense for how a crowd will react to a story. And they damn well know what stories make it to the Digg front page (and thus reap tens of thousands of pageviews). A Digger thus perfectly serves the needs of a commercial blog.

How to approach: Don't cold-call. Take a look at the stories they dugg and find someone who diggs and submits the same type of stories you need written. Now e-mail them. Many Diggers are also comfortable with talking business over IM. Explain that you've checked out their work; they'll be glad to know you're not indiscriminately trolling.

How much to offer: Industry blogging rates vary from $6 to $15 for a post, depending on length, difficulty, and the blogger's experience. Leave yourself some negotiating room, but remember than these users probably got approached for sleazier, lower-paying services in the past. Many of them are on the way to tech jobs that will pay $80-200k a year. Don't dick them around. Start with at least $8 per post or $15 per hour.


Forum master
Digg isn't just for clicking through; it's also the home of hundreds of conversations each day, carried out in the comment threads for dugg stories. Now, Digg is not known for carefully moderated discourse, but that's predicted by the Greater Internet Fuckwad Theory, and it's the reason you need a mod for your forum or the comments on your high-traffic blog. Thanks to Digg's comment-rating system, most clever, helpful, or insightful commenters rise to the top (just click "sort by most diggs"). You can find any user's comments from their user page. Mark a user as a friend to see which comments by others they liked.

How to approach: Again, let them know you've done your research. Make it clear this is a business message, 'cause otherwise "I read all the things you write" can sound creepy. Let them skim your forum before they reply; moderating requires more dedication to the host site than blogging or reviewing. (That's why many forum owners find unpaid moderators from the forum's existing ranks.) It's unwise to hire a forum moderator this way before the forum's even full of messages. Remember not to talk down to the Digger just because they may be a teenager. If you don't trust their judgment, why are you wasting their time?

How much to offer: Start with $10-15 an hour, less if they're already a member of your forum or blog. Be careful in your search, since high turnover is particularly annoying when you have so much to teach a new moderator.


Savvy reviewer
Largely a subset of the powerhouse blogger, a reviewer from Digg is familiar with the latest gadgets and services. They've seen a headline about every major release and they know what CNET, Wired, Gizmodo, and Engadget say about the features. So even if they haven't played with every product, they've got a vicarious zeitgeist that can inform them when you hand them an mp3 player and ask for a review. But if you think it's cute to ask them to end each review with a "thumbs up" or "thumbs down," they'll give you a "thumbs in your eye sockets."

How to approach: Same as above.

How much to offer: More than a regular blogger. Reviews are worth more, sentence per sentence, since they require hands-on research. Letting reviewers keep the goods may be plenty of compensation, but disclose the gift in the final reviews.


Deep-digging researcher
Not every Digger can write. But the rest may still be diligent readers, or even just good at spotting a promising story. They're used to sifting through a stream of information for glints of quality. They can provide back-end research for blogs, magazines, and businesses. As with bloggers, find ones that are into your target topic.

How to approach: Do even more homework; explain exactly what you need from the researcher. Your offer is probably more complicated than hiring a blogger, where everyone knows the basics of the job. Be willing to interact through e-mail and IM more than phone calls; the average Digger is a good multi-tasker and one-line messenger.

How much to offer: If you don't know, try $15-30 per hour.


Demanding beta tester
Like the savvy reviewer, the demanding beta tester has seen what your industry has to offer. Now instead of reviewing your product for someone else, they're doing it for you before it hits market. They're interested in being the first to see new tech, and they're unafraid to tell you how many ways you screwed up. Diggers are often impatient, demanding, and quick to judge: great qualities in someone pushing your product or service to the limit and telling you how it went.

How to approach: A Digger won't be stoked if this responsibility comes with a non-disclosure agreement — but that's what you're paying them for. Still, see if you can loosen up on that. After all, if you deserve free publicity, why not let them give it? Just don't go too far and bribe them. This will backfire. Again, minimize non-online communication until you learn what they're comfortable with.

How much to offer: As with reviewers, giving them something to keep may be adequate pay in itself. But ask yourself if your beta-stage product is really worth that much, and whether an unpaid tester is all that motivated to give real feedback. You may want to offer a one-time sum that works out to $10-20 an hour.


No-bullshit consultant
As I've mentioned, Diggers are known for their bluntness, and they're not fans of bull. And given all the abilities covered above — an eye for hot stories, experience with research, the ambition to rise to the top of a million-member user group, and a working knowledge of consumer tech and headline news — they probably know something your business doesn't. They at least know enough to fill an hour or two, plus question-time.

How to approach: Flattery. Don't patronize, but do know that the average Digg user may be surprised to hear someone offering them money just for "giving opinions." Let them know their advice is respected. Again, don't make a big deal out of the age thing. Do let them know if they're in your 18-24 target market or whatever; give them some understanding that this is a real business proposition.

How much to offer: Sadly for you, happily for them, everything's twice as expensive on a consultant basis. You're only pulling them over for a few hours and you want them in person; ask their rates, but if they don't have a ready answer, edge them to the $30-60/hour range at least. They're adding up the same totals you are, and they need to be aware you're paying for good advice, not an hour of poorly-prepped dicking around. Make them aware that cost includes prep time, and pay their travel costs as well. A well-paid Digger is a happy and helpful Digger.


Nick Douglas also writes for Look Shiny and Prezzish (where Digger #43, Ian Blue, does daily research).


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