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marketing

Hydrox Cookies Are Back, Nonconformists!

Think of all the tasty treats of your childhood that you can't find any more—what mighty act of will would it take to bring them back into existence? "1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack." That's all it took for Kellogg to resurrect the odd Oreo ripoff cookies called Hydrox, which were discontinued in 2003 after nearly 100 years. Turns out some people really like their Hydrox! The product always seemed like an inferior, superfluous, knockoff cookie with a terrible name. Which it is! But that has proven to work in its favor from a marketing perspective, because, it seems, "Its fans came to see their sandwich-cookie choice as a call to arms for nonconformists." Sad—but effective. Unfortunately, its kitsch value is the only thing Hydrox really has going for it: More »

10:08 AM on Wed May 28 2008
By Hamilton Nolan
8,769 views, 132 comments

Latest by ClicheLaMoron: CAKESTERS CAKESTERS CAKESTERS i never want to stop saying it now. why has this never been thought of before? why have more »

cookies

God, What I Would Give For A Hit Of Tagalongs

Buying Girl Scout cookies is a little like buying drugs: there's no real regulation, the prices are wildly inflated and it's all about having connections. If Tagalongs were sold at bodegas, the whole culture surrounding them would be different. Instead, buying Girl Scout cookies, which are no worse than regular cookies (and in fact are a treat that some people enjoy, in moderation, more than regular cookies) has its own stigma: the stigma of hanging out with 11 year-old girls. So now some decent citizens, who just want to provide ordinary people easy access to Thin Mints, have started selling them eBay, which some people are taking issue with. Look, "girls" can't corner this market forever. Legalize.

1:46 PM on Tue Mar 18 2008
By rebecca
2,458 views, 97 comments

Latest by Centaur Rodeo: The last time I ate a Girl Scout cookie was the last year I sold them- I believe I was more »

portfolio

'Portfolio' Messing With Our Heads, Stomachs

There are a number of ways to get a mention on Gawker, but two in particular always work. Your first option is to spend a couple of years assembling a vast pool of talent and pouring untold resources into a project which culminates in a 328 page magazine that requires our editors to spend hours reading and providing shallow but lengthy analysis about it. Your second option is to print up a cookie with our name on it for your launch party. The brains behind Portfolio chose to do both. We're still not sure which was the better investment, but at least now we know what we're throwing up after lunch today. More »

12:37 PM on Tue Apr 17 2007
By abalk2
2,744 views, 16 comments

Latest by InExile: @StillInExile: Nope, I was unaware and we are all (no relation.) Mine springs from the wintry, depthless, nigh-existential despair more »