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Copyranter

Fast Food

Do Not Think About What This McDonald's Ad Could Imply

Fast food is essentially made up of low-quality byproducts of better food. Leftover cow parts, ground pig parts... you can use your imagination. So it's best for fast food companies to stick with happy clowns and assorted other mascots in their ads, staying as far as possible from any image that could make you consider what's actually in the food you're buying. And they should especially make sure they never draw any parallels between their product and human flesh. I mean, yuck. So tell us, McDonald's, what went wrong here?: More »

ad remixes

American Apparel Ad Spoofer Becomes An Art Critic

The anonymous American Apparel ad remixer has consistently shown—along with a love for pornography and a belief in the dildo-ness of AA boss Dov Charney—a marked devotion to actual "art." We're not dealing with just another vandal here; we're dealing with a vandal who may have gone to art school at some point. This valuable education enables not only the clean, porny line drawings on the ads, but now, a new frontier: a reference to pop artist Jeff Koons. And a nude woman! I don't think it's exaggerating the case to call this fake postermaker an educator. The seminal work: More »

advertising

Never Have Sex With A Belgian

Perhaps we need a "Text-only" law for condom advertising. Leaving prophylactic communications in the hands of human art directors is just too risky—particularly when you're dealing with the strange sexual mores of foreigners. Because while the result might come off nice and cute (like the Chinese Olympic condom ads), there's an equal chance that it will be grotesque. This Belgian ad campaign for super-thin condoms has Photoshopped a man and a woman together into a terrifying image of a conjoined connubial monstrosity. I know Europeans have different ideas of "personal space," but really. Click through for two full (freaky but SFW) ads: More »

advertising

Nipples: Dependably Driving Web Traffic

Posters for Cabana Cachaca, a brand of Brazilian rum that is determined to bully its way into the market through sheer advertising mass, are plastered all over Manhattan. But they're cropped so that the model is just barely free of nipple (a body part banned in the USA). But the posters direct you to the company's website where—in a keen display of digital marketing strategy—you can see the model's nipple (Copyranter made sure of it). I think they've hit on a solid online agenda here. Click through for the (NSFW) uncensored version of the ad. None of this contributes to high quality rum, as if you cared: More »

advertising

Bayer: Barbecuing Babies Guilt-Free

[UPDATE: The ad agency in question has contacted us to say that these spots are spoofs from an unknown source, not actual ads approved by Bayer. Please note that as you read this post]. Well. Health care giant Bayer is advertising its new burn cream [actually, is not] by reaching out to cannibal mothers, apparently. The tagline on these ads out of Egypt reads, "Heals their burn and your guilt, fast." Ha, yes, ummm, we'll just back slowly out of the room now and call the authorities. Even serial fount of outrage Copyranter is left speechless at these. Click through for the other, equally horrific cartoony ad. If you are some sort of monster: More »

Bad ads

Somebody Please Pun-ch Kenneth Cole. Get It?

Kenneth Cole is not just a middling designer and outspoken advocate for responsible journalism; he's also, for reasons we can't fathom (narcissism), his own advertising copywriter. A bad advertising copywriter. It's not every CEO of a massive fashion brand that's too cheap to hire someone to write his own billboard taglines. But in Kenneth Cole's case, coming up with them only robs him of mere seconds of thought. That's how his poor clothing line ends up with billboards like this one on Houston St.—presumably the balls are there to distract you from the slogan itself: More »

Oh It's So Obvious Esteemed angry ad blogger Copyranter says this new Ketel One ad just might be "The Most Annoying Ad Ever." That's tough, but its use of blatant trickery and time wasting as a marketing technique is certainly cruel. The target (drunk) audience might stare at this for hours with no satisfaction. Click through for a larger pic. [Copyranter at Animal NY]

fake ads

American Apparel Spoofer Goes Retro-Porny

The now-famous but still anonymous American Apparel ad spoofer has always done his or her part to portray the hipster robot clothing company's ads as they are in CEO Dov Charney's mind: tasteful porn. The spoofer knows that the mandate to actually put clothes in his ads is just a necessary evil to Dov; he'd rather just see naked, self-stimulating, shaven women writhing around in space—perhaps accompanied by a cute animal. But now the spoofer is urging a return to the unshaven days of yore; a move that fits in with AA's faux-natural branding quite nicely. Clever viral marketing (doubtful)? Or just an unspoken call for variety in AA's secret full-on nude ads, to be unveiled as soon as society is ready for them? After the jump, full photos of the spoofer's latest porny—yet natural—line drawings: More »

advertising

How To Sell A Porn-Blocking Product With Class

Just like you can block pop-up ads on your computer, you can also buy software to block porn, if you wanted to do that for some odd reason. But that very software has to have its own ads—preferably ads that incorporate porn, for clarity's sake! You can see the quandary. One German porn-blocking company solved the problem with some strategic Photoshop work [UPDATE: A concept pioneered at Something Awful], and the result is so creative you almost want to buy their purifying product just to applaud the effort (not really). Two of the company's ads, via Copyranter, are after the jump. They're perfectly SFW, as long as you don't use any imagination. More »

ad remixes

American Apparel Spoofer: Bambi Porn Edition

The anonymous American Apparel ad prankster strikes again. This time with more animals! Also—it must be said—with even more poon-tang than usual. Copyranter says the new installment is a spoof of this bambi-themed ad. If Dov Charney doesn't find this vandal and put him or her on the payroll immediately, he's even crazier than we think. Click through for two uncensored photos of the (explicit, artistic) latest work: More »

advertising

Not An Organ Donor? Maybe This Pile Of Eyeballs Will Convince You

When you're advertising potentially nasty medical-related products or causes, take a cue from the pharmaceutical industry. Those guys can make an ad for Irritable Bowel Syndrome treatment look like a beloved home movie. On the other end of the sensitivity spectrum is this ad from Thailand's Red Cross , urging people to donate their eyes when they die so that others may see. Good cause. But my god, is a huge dump site full of wasted, disembodied eyeballs really the best way to get your message across? (No). The horrifically misguided full ad is below—not for the squeamish. More »

advertising

Celebrity Jesus: Original Gangster Version

Hey kids: you think Catholicism is all about musty old churches and child-molesting priests? Think again, yo! Everything that you think is cool came from a man named g-o-d—including blunt-smoking gangster rapper Snoop Dogg. Deify him! But he's not the only one of you young peoples' false idols who came from the Godmeister. That's right, Sienna Miller did too! These two ads from the Australian version of Marie Claire are supposed to promote the Catholic Church's upcoming World Youth Day. 1-8-7 with a gat in your mouth, Jesus! Gaze upon the full versions of two [REAL] horrifying ideas of youth outreach: More »

advertising

Paris Hilton With No Makeup Sells Beauty Products

An Ecuadorian business called Xiomara Coronado Beauty Center is running this ad campaign, with a tagline that (according to Copyranter) translates to "Nobody will look younger than you." I guess the message here is, if you don't want to look like a sun-scarred celebutante, Xiomara Coronado Beauty Center is a place that you should consider patronizing. Or maybe they just like to show off their photo retouching skills. Either way: funny, yucky. Ecuador must have some very loose laws about fair use of celebrity images. After the jump, an equally horrible transmogrified version of Angelina Jolie: More »

fake ads

Prankster Names Dov Charney Dildo Of The Year

Energetic American Apparel CEO Dov Charney was named "Retailer of the Year" last week, and the anonymous American Apparel ad spoofer jumped right on it. Copyranter found this new poster of Dov holding up what should have been his award: a dildo. Way to stay tied in to the news cycle, spoofer. Larger picture after the jump. More »

advertising

Booze Activists Defend Right to Drive Drunk, Spell Lindsay Lohan's Name Wrong

Our friend Copyranter brings this troubling ad to our attention. The ad, from today's USAToday (a highly esteemed bastion of journalism), uses a mugshot of Lindsay Lohan, coupled with what appear to be promotional photos for that Bennigan's off Route 9, to show us how drunk-sensing ignition locks should be used in moderation. Because, I, um, guess there is a gray area when it comes to drunk driving. So, yeah, their cause is pretty bad. But even worse is that they spelled the freckled boozehound's name wrong. It's "Lindsay," not "Lindsey" you dopes. You take out a full page ad in a national newspaper and you can't even spell a damn name right? You've been drinking too much. As have I. Click through for larger.

Sad News Mark "Copyranter" Duffy, New York's premier angry advertising blogger, has officially retired his blog. His succinct explanation to us: "Because people need to start paying for my stress." Well, can't argue with that. Somebody pay the man! [Copyranter]

advertising

Male Nipples Now Considered Too Racy For Billboards

First, the airbrushes came for Heidi Klum's nipples. Now, in what one can only hope does not signal a trend that will leave Americans sexless once and for all, the airbrushes have struck at an even more vulnerable target: the male wrestlers of Wrestlemania. The city of Orlando seems to feel that John Cena and Floyd Mayweather's nipples are not fit for the public gaze. We pray this abomination is not allowed to stand. Below, close up shots of the monstrous androgynous fighters' chests. More »

marketing

The Black Lips Can't Afford Fliers

The great thing about the idea of "guerilla marketing" is that everything qualifies! Did you tell your friend a movie is good? Guerilla marketing. Put a sticker up? Guerilla marketing. Wear a certain kind of shoe? Total guerilla marketing. Now, it appears that the simple act of scrawling on posters on the street with a black marker qualifies as a sophisticated guerilla marketing campaign. The Black Lips probably paid thousands to an underground marketing firm so secret that you have to find its phone number written on the wall of the Alife bathroom to get this kind of street-level PR for their upcoming show. Or they just did it themselves when they were drunk one night. After the jump, photo evidence [via Copyranter] of this three-is-a-trend strategic marker-based promo campaign currently invading the streets of the East Village. (Ha, the "lips" thing is kinda clever though). More »