Go to any function where advertising "creatives" gather, and you will see that guy: the one wearing some old Converse, or crazy purple-yellow-red-green Adidas he designed himself, online. The average old person would not think such a cool guy could be such a corporate hack, but they would be wrong! We're not here to…

Sometimes a worthless "consumer" will see some very strategic high-concept ad that involves, say, a subservient chicken, and innocently ask, "How does that sell burgers?" And then the creative ad execs will chuckle at this un-strategic dunce, their target audience.

Microsoft and agency Crispin Porter + Bogusky's post-Seinfeld ads are out and we've embedded them below. They start with a guy who looks just like the actor who plays PC in Apple's Mac vs. PC ads saying "I'm a PC and I've been made into a stereotype." Then the commercials cut to shark-hunting adventurers, African…

The doublespeak coming from Microsoft and its ad agency, Crispin Porter & Bogusky, in the wake of its "icebreaker" ad campaign featuring Bill Gates and Jerry Seinfeld, is amazing. Yesterday, Valleywag learned that Microsoft PR was revving up a spin campaign to go along with the ad campaign. Its aim: To make sure no…

It's time for the second spot in the Crispin Porter & Bogusky-produced advertising campaign for Microsoft and Windows Vista. Unlike the last one, there's even a computer! Premiering in two parts during tonight's episode of Big Brother on CBS, the premise posits mundane comedian Jerry Seinfeld and Microsoft cofounder…

Microsoft is pulling out all the stops to buff the image of its startingly unpopular operating system, Windows Vista. Nothing so far has worked. Don't worry, Apple and Linux fans — Microsoft is not doing anything threatening, such as actually improving the software.Instead, the company is paying aging comedian and…

Before it landed Microsoft's $300 million account and hired Jerry Seinfeld as a spokesperson, the admen of agency Crispin Porter & Bogusky met with Fast Company's Danielle Sacks in April 2007. That's when Alex Bogusky explained exactly what kind of computers it uses, and why:

You know Microsoft is hopelessly out of touch when the opening paragraph of the Wall Street Journal article that's supposed to be touting the tech giant's marketing coup starts off something like this: "Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry…

Rising ad star Alex Bogusky of Crispin Porter + Bogusky is the subject of the cover feature in the latest issue of Fast Company. The story focuses on Microsoft's $300 million deal with the agency to, in Fast Company's words, "crush Apple." Bogusky will be fighting an uphill battle on two fronts — one against…

In response to the rumor that Jackass star Johnny Knoxville is the new Microsoft pitchman, a company spokesperson emails: "Microsoft is planning a consumer advertising campaign with Crispin Porter & Bogusky. We have no other details to share at this time."

Forget Justin Long as Mac and John Hodgman as PC. The latest computer pitchman could be Johnny Knoxville, star of MTV's Jackass series. A reader of the blog Cajun Boy in the City claims to have been in a focus group for an unnamed company he believes is Microsoft. Redmond's marketing execs recently hired ad firm …