The Fake Steve Jobs Economy

Steve Jobs is so powerful, you can get rich just imitating the computer mogul. That seems to be the theory behind the premium cable network show under development with Fake Steve Jobs blogger Dan Lyons and noted director Larry Charles.
Return of Fake Steve Is a Vote of Confidence in Real Steve
Fake Steve Jobs is back. Dan Lyons, author of the piercingly funny satire blog, insists his return may be temporary. But he wouldn't be having this much fun with Jobs' illness if he still worried about the Apple CEO's death.
Why CNBC's Tech Reporter Keeps Coming Up Short
There's a reason why CNBC viewers get shortchanged on their tech coverage: Jim Goldman, the network's Silicon Valley bureau chief, is not very tall. It's the kind of thing polite people don't talk about here.
Fake Steve Jobs Unloads on Real Steve Jobs
Dan Lyons, the Newsweek columnist who launched his career from obscurity by impersonating Apple's CEO on a viciously satirical blog, has revealed what he really thinks of the man. Put on your blast armor.
Newsweek bosses ensure Fake Steve Jobs blogger will blog no more
My worst fears for a favorite writer have been confirmed: Dan Lyons told Valleywag alumnus Jordan Golson via phone that (A) Newsweek, his new employer, ordered Lyons to remove a blog post calling Yahoo publicists "lying sacks of shit," and (B) rather than continue to blog under the boss's watchful eye, Lyons — once…
Newsweek reporter unpublishes himself
In theory, pro journalists can climb to the top of their fields without sacrificing their built-in urge to tell the truth, the whole truth and nothing but the truth. In practice, even the loosest cannons find themselves battened to the hatch, or whatever the right sailing metaphor is. One of my role models, former…
Newsweek reporter: Yahoo PR "lying sacks of s—-"
Dan Lyons is shocked, shocked that Yahoo's PR team lied to him about how long CEO Jerry Yang would stay in the job. PR people routinely lie; it's part of the job description. But the good ones don't get caught. Lyons, Newsweek's tech columnist, interviewed Yahoo chairman Roy Bostock less than a month before Monday's…
A fake Steve Jobs pops up on Facebook
There's a "Steven P Jobs" on Facebook. But it's not Apple's CEO. How can I tell? The biographical details, which anyone can get from Wikipedia, are all correct. But the "About Me" section is a dead giveaway.It reads, "Have a passion for really great products!" The exclamation point kills it for me. Add to that: He's …
Guy Kawasaki's new book — an excerpt from the foreword
Yesterday, as Web 2.0's bubble burst in slow motion at 30,000 feet over downtown San Francisco, I received a preview copy of Reality Check, by Guy Kawasaki. Someone had stuck a Post-it on the cover: "See inside for foreword by The Fake Steve Jobs!" Awesome. I'm never going to read Kawasaki's book, even though he's way…
Forbes.com, Forbes careerists gird for battle
David Churbuck, the founder of Forbes.com (and sweaty prep-school wrestling partner of Fake Steve Jobs blogger turned boring Newsweek columnist Dan Lyons), has weighed in on the chaos enveloping his former employer, the investor-friendly, snarkier-than-thou business magazine. Churbuck, like many Forbes alumni, seems…
Free Dan Lyons!
I'm glad Dan Lyons has landed a high-profile gig at Newsweek. But the newsweekly format crushes everything I love about Dan's writing. Look at his latest: He starts with a provocative question — why is Jerry Yang still in charge? — but doesn't answer it in the cutting manner we've come to expect. "Microsoft CEO Steve…
Robert Scoble hugs the hate from his blog nemesis
CAMBRIDGE, MASS. — As Fake Steve Jobs, Dan Lyons obsessed over Fast Company videoblogger Robert Scoble. Who is he? Where did he come from? Why won't he shut up? Why won't people in Silicon Valley shut up about him? All those questions melted away when Scoble and Lyons pressed the flesh at MIT's EmTech conference.
Dan Lyons toys with bringing Fake Steve Jobs back
In Dan Lyons's Fake Steve Jobs blog, he played the Apple CEO as a cynic who borrowed the cult-creation techniques of old-world and new-age mystics in order to more efficiently exploit a workforce and market products. But the actual Dan Lyons, now a bloggin' Newsweek reporter, has a heart. Speaking at the Web 2.0…
Dan Lyons catches Apple employees pretending to be fanboys
Click to viewDespite the fact that Apple CEO Steve Jobs announced no new products at the company's glorified press conference yesterday, the crowd's cheers were as blustery as they ever are at Apple events. But Newsweek's Dan Lyons, who must have bored enough by what was being said on stage to be paying so much more…
Dan Lyons may restart Fake Steve Jobs blog for Newsweek
"I’m starting at Newsweek tomorrow and Fake Steve was supposed to be part of my job. So we’re going to discuss whether to revive the blog." — Excerpt from an email message from semi-retired Fake Steve Jobs blogger Dan Lyons to Mac Soda blogger mykbibby. Contrary to speculation by certain people we could name but…
Dan Lyons is not trying to make it in standup comedy
Newsweek reporter Dan Lyons, the man behind Fake Steve Jobs, emailed us to confirm that he has definitely not been making appearances at comedy open-mic nights in San Francisco:
Former Fake Steve Jobs pursuing standup comedy career?
Is Dan Lyons working open mic nights at comedy clubs in San Francisco? If true, it adds a whole new layer to the conspiracy theories about his new job at Newsweek cutting into his blogging habit. I can hear the editor now: "Son, this is Newsweek. If you want to be funny, go tell jokes at a nightclub." We're…
Forget Fake Steve — Real Dan Lyons is even better
To be honest, I didn't think Fake Steve Jobs author Dan Lyons would be able to keep it coming under his own name. (And also to be honest, I looked into getting his old job at Forbes.) Anyway, now that Dan is up and running at realdanlyons.com, he's got me laughing orange soda out my nose. Right onto my brand new…
