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Dancing

uniqlo

The Future Of Advertising: 'Brand Presence,' Robot Dancing

Let's say up front that the super-prestigious Cannes advertising awards are, like most awards, a bit of a scam. They're a for-profit operation that charges ad agencies a lot of money to enter, and in return bestows something that the agencies can use in their own marketing materials. Plus they gave an award to those crazy sexist beer ads this year, so their judgment is obviously fallible. Still, the ad industry considers them a big deal, and they're a good guide to what's considered important in the field. So it was extremely groundbreaking when an online campaign (rather than a TV campaign) won the Titanium Grand Prix at Cannes this year. On the other hand, maybe it was just because people love Japanese dancers? More »

polls

Which Is The Worst PR Pitch Of The Week?

We get all types of PR pitches around here, and, as you might imagine, many of them suck. So we're going to list the three worst ones we've gotten so far this week, and ask for your considered judgment on which is the worst of all. The winner may be specially ridiculed in a future post! Our three entrants: The aforementioned New York Dance Parade pitch, urging us to publish a story on "socialdancing" lest we lose our job; a pitch for Time Out New York's sex issue, which opened with "Feeling hot and bothered? So are we, and we've got the boners to prove it," and touted its "interactive pole, I mean poll"; or a pitch from the Brooklyn Paper promising "Breaking News," reading "Here we go, folks — a hot one (with video!). Enjoy." Which was, disappointingly, for this inane video of two dudes sitting in an office discussing marginal news. Don't overpromise! Cast your vote below: More »

advertising

Gymnasts Can't Stop Flipping For Audi

This is an admittedly very cool new ad for Audi, in which a whole bunch of "powerful Hungarian gymnasts" run through an impeccably choreographed routine of flips and, uh, other gymnastic moves that are meant to symbolize the inner workings of the Audi RS6's engine. The car costs over $150,000, so it better have some damn fine inner workings [Guardian UK]. Our only issue with the ad is that they could have gotten the break dance crew in Washington Square Park to do this entire routine for about $87, so if they paid the Hungarians more than that, they just got ripped off. Click to watch the automotive performance art.

advertising

The Other Reggaeton Cable Ad: Awesomer

Remember that IO Digital Cable/ Optimum Online reggaeton ad on the beach that is the most ubiquitous thing on television in the tristate area? Ha, you don't just remember it, you secretly love it! Or perhaps it makes you want to murder people. Either way, when I saw this old Spanish remix of the ad running on Telemundo last weekend, I knew I had to find it and bring it to you, the viewer. This is not just the same as the ad on the beach, but with Spanish lyrics; this is a totally different ad, done in a Hype Williams-style shiny black and white palette, with dancing girls, an even more banging beat, and that reggaeton guy dressed up like Busta Rhymes, riding in a tiny car! It's truly a must-see. If you don't see much Spanish TV, you'll want to bookmark this one to watch over and over and over and over. Full video after the jump. More »

bruno

Sacha Baron Cohen Plays First Gay Man To Visit Kansas

Sacha "Borat" Baron "Ali G" Cohen is working on his upcoming flick about his character "Bruno," the supergay Austrian fashion reporter. Since everyone on both coasts (except for Ben Affleck) is obviously too familiar with his work to be punked, Bruno has traveled to the heart of flyover land, Wichita, Kansas. Where he was captured on film doing supergay stuff! His act reportedly "almost looked like pornography," at least to Kansas sensibilities. After the jump, video [via Towleroad] of Bruno and his funky pants dance, which brings joy to the dreary confines of the Wichita terminal. More »

advertising

Nerds, Olds, Goofballs Flock To Mohegan Sun

This new Broadway musical-themed ad for the Mohegan Sun Casino has inspired reaction on the ad blogs that spans the entire spectrum from "trite" to "gag" to "shit" to "I'd quit if I worked on that" (and indeed, the ad has been mysteriously pulled from YouTube—and UPDATE, the agency tells us that they didn't "pull the spot," just replaced a "rough cut" with the final version). What is for sure is that this is one casino where you are not in danger of, say, waking up in the morning with cocaine strewn across your room and a hazy memory of marrying a hooker; a more likely scenario is having a helluva energetic song and dance session with other goofy, middle aged whites, then going straight to bed to wake up in time for church. Count us in! The full ad [via Agency Spy], after the jump. More »

daytime tv

John Legend Bumps, Grinds With Hoda Kotb

Here's a clip of John Legend creeping out Today Show fourth-hour co-host Hoda Kotb. Just because. Skip to the end (1:00 mark), when Hoda awkwardly pseudo-grinds with Legend and then he simulates going down on her. It's fun for the whole family, or at least the unemployed members.