Besides managing to come up with a new six-pack abs workout every month, Men's Health is now ever so slightly suggesting on this month's cover that you can be just like a Twilight star, if you wear Calvin Klein© jeans.

Yesterday, Men's Health editor David Zinczenko got caught cutting and pasting old cover lines onto the new issue of his magazine. Today, he explained that it was a deliberate "overall branding strategy." Boy, was he right.

Seriously? Seriously. Fuck, okay: the country sits on the precipice of the Greatest Depression and Barack Obama is slated to share his elliptical regimen for a Men's Health cover story. Yes, the presidential candidate Barack Obama; yes, the magazine edited by the guy who can't spell Barack Obama but that totally…

God, Ben Widdicombe—could you be any more obvious in that "blind item" in today's Daily News? Um: "Which inexplicable media star (blame www.Gawker.com for that) likes to boast that she let a certain handsome men's magazine editor, who is also much in the gossip columns, get to third base during a dinner at [downtown…

The "Magabrands" concept that Men's Health editor David Zinczenko is hawking down in Boca at the American Magazine Conference doesn't seem to have the cachet of, say, Oprah's vajayjay. Of nine editor types interviewed by Portfolio media mediator Jeff Bercovici, only one (tawdry Jason Binn of Niche Media, who was on…

Former White House spokesbot Tony Snow will be the keynote speaker at the American Magazine Conference in Boca Raton, Florida at the end of the month. Men's Health editor David Zinczenko, the AMC 2007 chairman, is super jazzed about it. But should he be? Former keynote speakers included former President Bill Clinton,…

· Norman Mailer: "Updike and Roth and Bellow aren't in the papers all the time. When they are, it's because they're writing about something. If I'm in the papers, it's because Page Six has got me urinating between two cars when a cop goes by." [Page Six]
· The NYT on Suzan Lori Parks' new play, "Fuckin' A": "The…