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stanley fish

Rental Car Ads Are The Intellectual Issue Of Our Time

Stanley Fish—public intellectual, Times blogger, and man of secret ethics—has been doing a lot of thinking about rental car ads, and their relation to cheating on your wife and/ or gay lover. "The genius of the commercials is that they foreground the sexuality that informs the relationship between the car owner and the object of his/her affection," Fish wrote. That's what I'm saying! Because many rental car ads play on the theme of leaving your old car for a new one, Fish believes they are deserving of deep deconstruction. About his favorite Avis ad, he concludes "Lust is lust and betrayal is betrayal, whether the relationship is gay or straight." Others might just like the part with the car, and the guy, and the joke. The ad, and his deep, sexy analysis of its genre, below. More »

10:06 AM on Wed May 7 2008
By Hamilton Nolan
909 views, 19 comments

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