<![CDATA[Gawker: dorian benkoil]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: dorian benkoil]]> http://gawker.com/tag/dorianbenkoil http://gawker.com/tag/dorianbenkoil <![CDATA[The World's Worst New Media Resume]]> 20051202benkoil.jpgDorian Benkoil, the former editorial director of Mediabistro, is serving out his last month on the job, whatever that job is. Hey, he lasted like 7 or 8 months longer than the 6 months we predicted! So we thought we'd take a look at his resume and see what he has to offer this beautiful world of new media.

Lead editorial team across multiple platforms toward production of content for direct and ad revenues, marketing/PR, membership and audience development. Oversee complex network of blogs covering multiple industry verticals.
Okay, he supervised some folks running blogs that worked different beats! (Verticals! Hnarf! The worst buzz-word of our time.)
Speak publicly, to the press and on air on digital media and community.
This isn't even English. (Fortunately, he speaks Japanese!)
Optimize traffic through use of Web analytics, search engine optimization and marketing, RSS, e-mail and other PR, marketing and technological techniques.
He checked stats and sent emails!
Increase editorial coverage in key revenue-producing areas. Maximize editorial effectiveness to increase audience and attract quality advertisers.
If that's maximized editorial effectiveness, then we're the Christian Science Monitor. We're not sure this one is even true.
Negotiate editorial and commercial partnerships.
So that's what editorial directors do in the new media world—the job of the business-end folks. In the age of editors who actually do the jobs that publishers used to do, we suppose this makes a sad kind of sense.
Recruit and train staff to assemble peak performance teams.
What is this, Men's Health? Are we climbing Himalayas?
Conceived, oversaw, launched and moderated highly profitable breakfast speakers professional series. Produced concurrent video.
Now, this we did not know! That's a lot of verbs, too! Still, at least here he gets our attention: "highly profitable"! Hey hey! And breakfast! Mmm, breakfast.

Dorian Benkoil's Professional Web Page [Benkoil]

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<![CDATA[Yesterday in Review]]> 20060112jan11.jpgWherein we bring you back to the halcyon past of 24 hours ago and augment a few of yesterday's stories:

&#8226; Word is that the 126 Rivington kids don't have a TV deal yet. "The WB is courting them pretty heavily," reports an emailer who claims to know what he's talking about, "but so is HBO and the production company that put on Laguna Beach. Something should be worked out by week's end, I think, but it's not finalized yet."

&#8226; New Mediabistro editorial director Dorian Benkoil might have an even shorter tenure at the house of boas than we expected: Suggestion from a variety of tipsters — including some we actually know and trust — is that his departure wasn't exactly voluntary at either of his last jobs. Indeed, at Fairchild Publications, we're told, his tenure was only a few months, and his fate was sealed after a management retreat in Nantucket, at which he managed to insult nearly all the participants, including Fairchild CEO Mary Berner.

Earlier:
Rivington Street: Capeside on the Hudson?
Mediabistro Finally Announces New Edit Chief

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<![CDATA[Mediabistro Finally Announces New Edit Chief]]> 20051202benkoil.jpgGawker, Dec. 2, 2005: "Word on the street is that Mediabistro s new editorial director, replacing budding novelist and former Gawker Elizabeth Spiers, who replaced budding alcoholic and current Gawker Jesse Oxfeld, will likely be none other than — drumroll, please — Dorian Benkoil."

Mediabistro's "Revolving Door" job-change report, last night: "Mediabistro.com has a new editorial director, Dorian Benkoil. He'll oversee daily operations and strategy for mediabistro's editorial properties. Benkoil was previously a digital media business consultant, the general manager of Fairchild's Internet division, an ABC News Digital managing producer, and a foreign correspondent, editor, and reporter for the AP and Newsweek."

Which we suppose means the clock started yesterday. Last six months in that gig, Dorian — that's till Monday, July 10, and, as we've said before, we can't imagine you'll make it that long — and lunch is on us.

We'll even let you write about who else was in the restaurant.

Dorian Benkoil [MB]
Earlier: Meet Your New Mediabistro Editorial Director

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<![CDATA[Meet Your New Mediabistro Editorial Director]]> 20051202benkoil.jpgNo Krucoff, no Remy Stern, no Gawker Media alumni. Word on the street is that Mediabistro's new editorial director, replacing budding novelist and former Gawker Elizabeth Spiers, who replaced budding alcoholic and current Gawker Jesse Oxfeld, will likely be none other than — drumroll, please — Dorian Benkoil.

It's OK; we didn't know who he is, either.

But a bit of research quickly revealed that he's well qualified for the job. Indeed, you might say he's overqualified, having most recently been the general manager of the Fairchild Publications Internet division and, before that, the managing producer of ABC News Digital. He's even got his own media-news blog, MediaFlect, which, with its sober business analyses and conspicuous lack of exclamation points, is clearly the anti-Fishbowl.

Just a touch more research puts him at 45 years old — a solid standard deviation or two from Mediabistro's mean age — and the sort of man who's been accustomed to wearing suits, not boas, to work.

We give him six months.

Benkoil.com

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