What fact checking? Saying it was a spec, ad (which it wasn't - it was just fake) isn't checking facts, that's making an educated guess. Updates come after a story has been posted, so, yeah.
@Hamilton Nolan: That's fact checking? I thought that was called, "reading the description"? Fact checking is calling Sprite or their whoever, no? Whatevs.
@funyonjr: It's called "stating correctly that it was a spec ad rather than an official ad produced by Sprite." The only notable thing about it is that all anyone had to do was look at the description. I'll be the first one to admit it's not Pulitzer-level work.
@Hamilton Nolan: Tru. Please consult this highly official definition of spec. http://advertising.about.com/b/2004/07/30/tip-of-the-week-whats-a-spec-ad....htm
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