corporate america
A distressing new survey reveals that last month's
Day Without A Starbucks—when the friendly coffee conglomerate closed for three hours in a gaudy PR stunt that placed the Olsen Twins in
mortal peril—was a failure. While three quarters of all consumers knew that the closing happened, not even half knew why the closing took place [
Ad Age]. Do
you?
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5wpr
Incompetent superflack
Ronn [sic] Torossian is a busy man. When he's not suing his former employees (
another one, yesterday!) or calling one of those employees a "
STUPID CUNT," he has to run his firm,
5WPR. So what is life at 5W like? Judging from the tips we've gotten from former employees, we'd describe it as: Shouty and unhappy, with a mild chance of being embarrassed by a stripper.
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the final verdict
Now that the media at large has had time to reflect upon the important national matter that was Starbucks'
closing for three hours for "training," it's time to take a look at the lessons learned. The real purpose of the event:
A PR stunt. The media:
Played like a violin. Complicit:
Us. Did CEO Howard Schultz succeed in
finding the company's "soul?" Of course not! It was never there to begin with. And the real benefit for the employees: The chance to get drunk and dress up in costumes. As this final, poignant insider email to us attests:
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from the mailbag
Another (self identified) REAL Starbucks
employee has come forward to give us a peek behind the coffee company's chipper
training day iron curtain of enthusiasm. This tipster confirms that Tuesday's mandatory job training was, in fact, for nerds, but then rises to a stirring defense of the company. The argument: "Sure, I got a nasty case of herpes on my hand because management is too cheap to buy more than one pair of rubber dishwashing gloves for a staff of fifteen. But hey, I'm insured to the hilt, so the Valtrex to quell said herpes is deeply discounted." Solid! The full, amusing email after the jump.
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So the big rumor going around today about
Rupert Murdoch's plans for the
Wall Street Journal concerns a recent meeting with the paper's top brass, where Murdoch brought up the name of shiraz-swilling
New York Post editor in chief
Col Allan. Whether he was suggesting that Allan bring his particular blend of news judgment to the paper or merely using him as an example of proper practices (we're guessing the latter), it may be the best indication yet of the direction in which Murdoch plans to take the paper. Or maybe not, it's just a rumor! But try and tell us that you have a hard time actually believing it.
UPDATE: Actually SO MUCH BETTER: Murdoch BROUGHT Col Allan to the meeting!
Can you imagine?

You notice how everything has looked screwy here this week? Comments disappearing or bunching up, pictures not aligning properly, tags not displaying on the main page, that sort of thing? Management decided to impose technical changes on the site without testing them out first. There's a lesson here, but we're pretty sure no one's gonna learn it.