extrapolations
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extrapolations
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extrapolations
doing the math
Did 'Times' Price Surge Trigger Circ Drop?
In the just-ended third quarter, the New York Times Company claimed a 22% decrease in newsprint costs. At the same time, they claimed that operating costs are down only 1.5%. We think that's fishy! Here's why. Newsprint and payroll are typically two of the biggest expenditures at a newspaper. The company is claiming an 8% savings based on "reduction in consumption." Cutting its page size might play a part in that, but isn't entirely responsible. We suspect circulation took a hit somewhere.More »



















