A new series of attacks were apparently started when this eugenics-promoting South Park episode led to a Facebook group which led to 12 or so kids at a school in California setting upon a 12-year-old then going on some kind of rampage.

The brutality was first revealed on Friday, and now authorities in Calabasas, California have admitted that several other gingerbeatings have occured at AE Wright Middle School, report the LA Times. The paper also, solemnly, describe what a ginger person is:

"Ginger" is a label given to people with red hair, freckles and fair skin.

Thanks! Now we can target them more effectively. Before bands of flame-haired people set out to take their revenge on South Park and its writers, it should be remembered that anti-ginger prejudice is nothing new. Especially across the Atlantic. In 2003 a man was stabbed after a fight following "comments about his ginger hair." In 2007 a family were forced to move repeatedly after an extended campaign of anti-ginger behavior. In the same year a waitress got almost $30,000 in compensation after taunts from co-workers about her strawberry blonde-ness.

They asked me if my head hair was the same colour as the rest of my body hair," she said. "They thought it was funny and liked to see me going red in the face with embarrassment.

Any gingers reading should consult this website.

Jefferson City, MO police say that 15-year-old Bustamante confessed to the gruesome murder of 9-year-old Elizabeth Olten, whose throat was slashed and who endured multiple stab wounds; that Bustamante planned the crime in advance; that she hid the body; and that, as the Associated Press summarizes, she did it "without provocation because she wanted to know what it felt like." What's more, Bustamante apparently recorded some of her more disturbing thoughts and actions on social networking sites:

On a YouTube profile viewed by The Associated Press, which has since been taken down, Bustamante listed her hobbies as "killing people" and "cutting." A year ago, Bustamante posted a video to the site in which she appears to intentionally shock herself on an electric fence near her home, then goads her two younger brothers into doing the same.

Alyssa's MySpace and Facebook profiles are locked, but we managed a few glimpses of profiles under cutesy handles Alyssaheartsyou<3 and ramen_noodles_w00t on MySpace and her girly full name, Alyssa Dailene Bustamante, on Facebook:






Like most teens, Bustamante posed for profile pictures that aimed to communicate something about herself. The message is alternately run-of-the-mill and grim. Did the adults in Alyssa's life catch the red flags? Few details about Bustamante's home and school life have emerged, though Fox News reports that Bustamante had been in and out of mental health care facilities:

Juvenile officer David Cook testified that Bustamante has received mental health services since September 2007 after she attempted suicide. She had a 10-day stay in the mid-Missouri Mental Health Center after the attempt, and has received mental health services from Pathways Community Behavioral Healthcare in Jefferson City since.

Cook said Bustamante takes Prozac for depression and also received services for mood swings and self-harm. Cook said Bustamante has a history of cutting herself, but said that there were no indications she was homicidal.

Bustamante has been in police custody since she led authorities to Olten's body on Oct. 23, and was certified this week as an adult so she can be tried as one. 9-year-old victim Elizabeth Olten is remembered as a happy child who loved animals and playing dress up.

The suit was probably inevitable. As we first reported, the Sacramento-based firm of Kershaw, Cutter & Ratinoff has been looking for victims of scammy ads in games like Mafia Wars and Farmville to potentially file a class action suit. Less than a week later, the firm's suit has hit federal district court in Northern California.

You can read the initial complaint in full here.

Neither gaming startup Zynga nor social network Facebook actually originates the advertisements in question; instead, other companies take out ads in Zynga's games, which run on Facebook's network, and the two companies make reportedly large sums of money from the offers. Some of the ads trick users into signing up for unauthorized cell phone charges or expensive mail-order products like educational CDs, typically by disguising them as "free" offers or "free trials," or as part of an "online quiz." TechCrunch has run an aggressive series of articles, cataloged at the bottom of this post.

Zynga reportedly takes in close to one-third of its revenue from "commercial offers" like those, and Facebook does well too, as KC&R lawyers point out in their complaint. An excerpt (click to enlarge):

Swift's attorneys also point to Zynga CEO Mark Pincus' damning video confession that "I did every horrible thing in the book just to get revenues" in their complaint, indicating it will be a significant piece of courtroom evidence, just as we predicted.

The prospect of being on the hook for massive damages has to make both Zynga and Facebook's investors sweat. Facebook is the darling of Silicon Valley, with VCs having valued it in the billions of dollars, while Zynga counts the elite firm of Kleiner Perkins Caufield & Byers among its major investors. Yet both companies have come to rely on greasy advertisers for much of their revenue; in addition to the game-ad scammers, Facebook is also sells ad to marketers who resort to tactics like using stolen pictures of apparent underaged girls to promote their products. If the company's are found to be liable of helping con customers by working with these sorts of slimeballs, it's hard to say where the payouts might end.

Below, an excerpt of the scams allegedly perpetrated on the lead plaintiff in the case, Rebecca Swift.

(Top pic: Facebook CEO Mark Zuckerberg, by Raphaël Labbé)

[Full court filing]

Click any image to enlarge.

TechCrunch publisher Mike Arrington began writing his high-profile posts exposing the misleading ads carried by Zynga on October 31. Four days later, according to documents filed with the SEC yesterday, Zynga began issuing shares as part of its latest $15 million round of financing that included firms like the gold-standard Silicon Valley shop Kleiner Perkins Caufield & Byers (past investments: Google, Amazon, Netscape, etc.), as PaidContent points out.

Of course, it took until Nov. 6 for video to emerge of Zynga CEO Mark Pincus admitting that some of the ads his company ran were "horrible." But we'd venture to guess that Zynga's investors, now into the startup for at least $54 million, would still have gone forward with their investment even that video emerged earlier. They care no more about Zynga's murky origins than they did about those of Zynga's chief clients like MySpace (born from a spam and spyware operation) and Facebook (which paid $65 million to settle claims it was founded on stolen technology). In Silicon Valley, the sins of the past are regularly washed away by infinite promise of the all-important future.

(Pic: Zynga CEO Mark Pincus, by Joi Ito)

Amid withering press from TechCrunch and other outlets, the Zynga CEO has finally removed scammy commercial offers from his company's online games, like Mafia Wars and Farmville. That's nice. But maybe the whole scandal could have been avoided if he'd taken a less skeptical take on his Harvard Business School ethics class. From his 2006 blog post about the class:

The school had this bullshit 3 week class called 'ethics' which we all took together at the outset of the program - guess it was to make sure we all had at least heard the term a few times and might feel more comfortable even using it...

Pincus goes on to tell how his amoral, investment-banker classmates defended a banker who left a sick Indian man behind to die in order to finish climbing a Himalayan mountain the banker had long wanted to conquer. Pincus accused his classmates of moral bankruptcy and became a black sheep, he says.

He was also aghast when a fellow student got off with a slap on the wrist after he was caught stuffing the ballot box in an election to head the school's Finance Club. Pincus thought he would be expelled or at least suspended for a year.

I'd soo love to know where that kid's career went and what he's doing today. He must be a major leader as he soo gets our system.

Pincus ended his blog post on an optimistic, pro-ethics note, saying that "this century's newest success stories" like Google, Bill Gates and eBay "are about authentic people taking responsibility and serving all stakeholders," i.e. acting ethically, donating money to charity, etc. Despite this conclusion, Pincus soon found himself on a darker path; he was soon doing "every horrible thing in the book to... get revenues right away" at Zynga, he told fellow entrepreneurs at a mixer earlier this year.

Said mixer wasn't the first time Pincus gave up a sleazy vibe; check out the tweets below from entrepreneur and former Valleywagger Alaska Miller. Apparently Pincus' ethics were derailed some time after he wrote that "authentic people" are the bright future of American business. It's hard to know whether to the blame that stumble on Pincus' obvious cynicism toward his Harvard ethics class — or on his failure to cling to his cynical conclusions more tightly through the years.

(Top pic: Pincus, by Joi Ito)

The only non internet person on Couric's list, in fact, is FCC Chairman Julius Genachowski. The other people who control the media, according to the CBS Evening News anchor, are all Web heads:

• Google's Larry Page and Sergey Brin.
  
• Huffington Post founder Arianna Huffington.
  
• The founders of the women's blogging network BlogHer: Jory Des Jardins, Elisa Camahort Page and Lisa Stone. This is a big stretch but we're assuming Couric is trying to imagine the less sexist world she'd like to live in and lend some buzz to a feminist cause. Fair enough.
  
• Craig Newmark, Craigslist founder.
  
• Twitter co-founders Evan Williams and Biz Stone.
  
• Facebook CEO and co-founder Mark Zuckerberg.

Couric is obviously just trying to butter up people who might be able to help her ditch the old fuddy-duddies at CBS News and expand her promising sideline in lifecasting. Which is, frankly, brilliant. We know some other people who might be able to help you Katie, call us.

Oh, and the Jewish thing? Couric is no anti-Semite, but we couldn't help but notice that her list of people who supposedly control the media does contain a majority of people of Jewish descent: Brin, Page, Newmark, Zuckerberg, Genachowski and Camahort Page.

Of course, the pace of change in Silicon Valley has a way of leveling these old-world distinctions. Page's family was non-practicing; Zuckerberg has gone atheist and Camahort Page is "a total non-religious person."

[via Bay Newser via NBC Bay Area]

Sacramento-based Kershaw, Cutter & Ratinoff, LLP is looking for people who faced "unauthorized charges imposed on Facebook and MySpace users who participate in social games like 'Farmville' and 'Mafia Wars.'" The firm, which said it has launched an investigation into such scams, specializes in class action suits, among other areas.

Mike Arrington's TechCrunch has posted a series of articles on the issue of sleazy revenue models for online games, exposing the practice of sneaking mobile data subscriptions and pricey "learning CD" packages past players trying to earn online "points." Mafia Wars and Farmville creator Zynga gets a third of its revenue from such "commercial offers," while Facebook in turn gets 10-20 percent of its money from Zynga, according to Arrington.

Zynga has yanked some of its ads; Facebook, in turn, has suspended one of Zynga's smaller games. But there's evidence this issue could have been addressed much sooner. TechCrunch found video (below) shot this past spring in which Zynga's CEO said he "did every horrible thing in the book to, just to get revenues right away."

That sounded bad enough when it was reprinted on a tech blog; imagine how it's going to sound in court.

(Top pic: Zynga CEO Mark Pincus, possibly calling his lawyer, by Joi Ito.)

Johns Hopkins photographer Will Shepherdson, who shoots for the News-Letter student newspaper, sent us the above and below pics from the set of the forthcoming Facebook movie (click to enlarge). In the Aaron Sorkin-written film, co-founder and CEO Zuckerberg, played by Jesse Eisenberg, sports such diverse outfits as a light grey Gap hoodie and the darker, logo-less gray hoodie below, also seen in earlier pictures of the filming.

When Eisenberg has his hoodie up and on his head, we'll know that's the scene where he's breaking into the dorm to steal student data while a couple makes out on the sofa.

(Pics: Will Shepherdson/Johns Hopkins News-Letter)

Pacific Coast News has snapped a picture of Timberlake on the set of The Social Network, the Facebook flick also staring Jesse Eisenberg as co-founder and current CEO Mark Zuckerberg and Andrew Garfield as spurned co-founder Eduardo Saverin. We've put the shot, above, next to a Jan. 2009 Getty picture of real-life Sean Parker. Timberlake's got the the curly hair down; with some highlights and that wardrobe he might pass for the 'N Sync version of himself from the late 1990s. Click to enlarge.

Timberlake picture by Pacific Coast News

Actors Jesse Eisenberg (Zuckerberg) and Andrew Garfield (Saverin), as well as director David Fincher were on the scene.

So were Twitter users Mary Spiro and Raluca Musaloiu, who stopped to take some photos.

Hm. Kind of looks like Harvard

Jesse Eisenberg (center) is playing Mark Zuckerberg

Andrew Garfield (left) plays forgotten Facebook cofounder Eduardo Saverin

Mark Zuckerberg built Facebook in fall 2004, so the fall weather is historically accurate

Actual Johns Hopkins students woke to a funny site out their dorm windows

Nice camera

Leaving the dorm…

The guy on the right is probably director David Fincher, who also made Fight Club

Where Justin Timberlake? He plays Facebook's first president, Sean Parker, who wouldn't appear in scenes taking place at Harvard

The Valley fad of social network games like Mafia Wars and Farmville disguise old-school scams, Mike Arrington has been demonstrating over at TechCrunch this weekend. High-revenue don of social networking games Zynga, which makes the aforementioned Mafia Wars and Farmville, gets one-third of its revenue from various shady "commercial offers" and lead-generation systems, Arrington reports. Here's how HotOrNot founder James Hong described the social networking cash scene in a TechCrunch comment:

The offers that monetize the best are the ones that scam/trick users.... i'm pretty sure most of the money ended up getting our users hooked into auto-recurring SMS subscriptions for horoscopes and stuff.

Examples, via TechCrunch:

• "Users are offered in-game currency in exchange for filling out an IQ survey... They are told their results will be text messaged to them... and are texted a pin code to enter on the quiz. Once they've done that, they've just subscribed to a $9.99/month subscription."
  
• "Users are offered in game currency if they sign up to receive a free learning CD... The user is told they pay nothing except a $10 shipping charge. But the fine print, on a different page from checkout, tells them they are really getting a whole set of CDs and will be billed $189.95 unless they return them."

There's an entire thriving "ecosystem" devoted to these sort of "deals," the sort of thing that in a different context might just be called a "crime ring." It's a profitable network, at least for the people at the top: Arrington estimates Facebook might be taking in $50 million per year from Zygna alone.

So, social networks are basically turning in to just another snakeoil sales channel in the mold of late-night 1-800 number commercials. Which sucks not only for the marks who've been duped but, ultimately, for Facebook's investors, since taking this sort of easy cash reduces internal pressure to come up with some sort of truly innovative revenue stream.

Not to mention what it does to user trust: Who's going to want to hand over their credit card information or even cell phone number to the likes of Facebook amid all these scams? (Answer: People who passed their "IQ test" with flying colors and a useless $10/month subscription.)

Or so we hear from a College Park tipster claiming to be familiar with the residences of Facebook co-founder Mark Zuckerberg (paper wealth: $2 billion) and YouTube co-founder Jawed Karim (estimated wealth: $64 million). Public records confirm that Karim lives in the two-by-twelve-block Palo Alto neighbohood, adjacent to Stanford University; records indicate Zuckerberg has for months occupied property nearby, albeit in the form of Facebook's new headquarters, a short walk away from Karim.

But Zuckerberg is now a neighbor in a much more real sense, according to our tipster, renting a home right next door to Karim (as in side by side) on the same street. The brief commute would be one good reason for living there. Another: It looks like a leafy, laid back area, according to the ample photographs of the street on Google Maps. Based on Karim's address this is the block they share:

Why are Zuckerberg's neighbors ratting out his address? His employees are taking up the parking, and, we're told, residents complain that the fast-growing company is not providing enough spots (they're apparently not mollified by a proposal to begin requiring residential permits in some areas). You should probably get on that, Mark; these people know where you live.

In the meantime, local residents are missing the real outrage: That, in their 'hood, even insanely wealthy startup founders live in what most American suburbanites would consider modest pads.

The university has notified students that Facebook movie The Social Network will be filming on campus next week (reproduced below). The scenes will be filmed almost entirely night, in keeping with the work hours of your typical campus computer nerd-slash-startup founder. Johns Hopkins says the filming won't be disruptive, but we're not so sure: The first student to take a picture of Jesse Eisberg as Mark Zuckerberg and upload it to Facebook might just create a black hole of social media meta-ness that will devour us all. Which is why you should send your pictures here, instead.

UPDATE: Bad news, Johns Hopkins students: A university spokesman wrote to let us know that "Justin Timberlake isn't a part of the Harvard-based scenes being shot here. As I understand it, his character comes into play when the story moves to the West Coast." Since Timberlake plays Silicon Valley investor/entrepreneur Sean Parker, that makes total sense. Sorry to get your hopes up. Jesse Eisberg isn't so bad, though!

[via Blackbook]

The Facebook communications manager communicated the first news of his gig on archrival social network Twitter, according to Business Insider. If only it were possible to make such public pronouncements on Facebook.

UPDATE: Noyes writes, "To clarify, the news came first as my Facebook status msg, not via tweet." That's cool. Thanks for telling us — via Twitter again.

(Pic: Noyes, by Andrew Feinberg)

Are these the "Free Love Cookies" in question? Or is that some sort of romantic literary reference that sailed over our heads? In any case: As you would expect, Min and Salman's modern friendship blossomed on the Facebook.

Llongots? We don't even know! And what else of Min herself—one doesn't get into Harvard just by loving models and going out with models and being way attractive, you know. It turns out she wrote quite a readable blog! It was called "Mongol Whored." Its most recent entry is from January of 2008, and it's now set to private, but the Google caches everything, you know.

"How do we know this is really Min's blog?" we asked ourselves. Well: "Here's how I roll: me: half Chinese, half Hungarian." And also, for example:

To: Hot Babe
From: Min
Subject: last night
Text: lovely to meet you last night—i had such a wonderful time. though am being punished for our revelry with a merciless hangover. totally worth it, though :) oh my god, smileys are so not my style (incredibly cheesy, no?), but i can't help smiling at some of the shit we pulled last night. we're quite a pair, don't you think?
love to see you again,
xoxo,
m

Steamy! We are fanning ourself—as, we expect, is Salman—over things like, for example:

In the graph of my (ineffectual) picking up men with lascivious intent, it's plotted with desire as the constant, and availability as the variable. There's no fucking mention of time, which I suppose is tied to ideas of decorum and the other things I missed when being raised at wolf-tit. I've had mixed success with my all-hours tactics...

I don't begrudge odd-hour requests of me, either. 19, taking the Greyhound back from Nova Scotia through New Hampshire I was stretched long in my seat, feet dangling in front of me. I woke, shoes and socks off, to the warm lapping on my toes. There was a guilty smile on the man sitting ahead of me, and I sized him up sleepily, not nasty. I thought briefly of the ripeness of my feet, nasty. And I mumbled, "do them evenly, yo."

We too would like 2 B Facebook friends 2 get 2 no U, gurl. Let's have one more.

I was writing, if you remember, about songs that make me wish I was in college again. The song of my senior year, of course, was Nelly's "Hot in Herre." The next year, the first year of my nostalgia, was "Hey Ya," and this year it's "Promiscuous" and "Buttons." I speak of this with my old college roommates, and we wistfully speak of the days where we mixed Red Bull, vodka, and champagne, and called it a cocktail, of dragging ourselves into an 11am sections and thinking it was early, of when scabies and self-loathing were the most serious STDs floating around campus. My musical tastes usually run to the more, well, good, but not in the case of these particular songs, these songs of if not love, then youthful experimentation and inexperience. And the rare moment when I'm walking past a homeless dude selling some acrylic gloves and pleather cellphone holders and I hear "Promiscuous," I think, damn, wish I were in college. But that I'm moved to undulate, grinding with an imagined partner on W 23rd street, reminds me, hey, maybe it's a good thing you're not in college anymore, maybe it's some sort of silver lining blessing kinda thing, maybe college Min couldn't have handled this kinda shit. Now I hear "Promiscuous," and think, damn, shame that I'm missing making out with 20 year olds to this song, but I probably saved myself an abortion or ten.

We totally like that song, too—and its message. Salman Rushdie, you are one charismatic fella.

MySpace CEO and would-be savior Owen Van Natta, the studmuffin hired away from Facebook, told the Financial Times he's not gunning for his ex employer any more:

"Facebook is not our competition," he said. "We're very focused on a different space."

Van Natta added that MySpace it will focus on its strength: Music. MySpace has become the default Web host for independent rock bands, and recently purchased music software company iLike.

MySpace wasn't always so blasé about social networking, the company used to have Facebook in its sights. It was barely two years ago that Van Natta's predecessor Chris DeWolfe got an urgent phone call from Peter Chernin at MySpace's parent company saying, "I need a plan for dealing with Facebook in two weeks." This led, according Julia Angwin's book Stealing Myspace, to a strategy for dealing with "the Facebook challenge head on," presented at a Merrill Lynch conference.

"I realize every person in tis room wants to ask me about Facebook, and, frankly, I want to talk about Facebook," [Fox Interactive Media president Peter] Levinsohn said.

But these days MySpace has just one third of Facebook's users. No wonder the company is singing a different tune.

It's just not a well advised one. Instead of competing with a money-losing internet company headed by a twentysomething college dropout, MySpace will now be taking on Apple (cash hoard: $30 billion) and Google (annual profits: $5 billion, operator of YouTube and soon to be a retailer of MP3s). Sounds like a great plan.

Citing a quote from Sorkin himself, The Playlist reports the cast includes Armie Hammer from Gossip Girl; model Dakota Johnson (who is Griffith's daughter); Max Minghella of Agora; and male model Josh Pence. This goes beyond lead actors Jesse Eisenberg, Justin Timberlake and Andrew Garfield, who were already confirmed.

A quick look at the cast members, with some thoughts on who some of the new people might be portraying (all pics by Getty Images unless otherwise credited):

UPDATE: We've updated the entires for Hammer, Song and Pence. UPDATE: And Mara.

esse Eisenberg plays founder Mark Zuckerberg. He's got the curly hair and geeky look down well enough.

Justin Timberlake plays early Facebook adviser and Napster co-founder Sean Parker. (Insert Parker photo by Andrew Mager on Flickr.)

Andrew Garfield plays spurned co-founder Eduardo Saverin.

Brenda Song, of the Disney Channel, would appear to be a shoo-in to play Zuckerberg's girlfriend Priscilla Chan. UPDATE: One tipster tells us Chan does not appear in the script but that Saverin is supposed to have an Asian girlfriend, so perhaps Song is taking on that role.

Whomever model Josh Pence is playing, he's definitely not part of the Silicon Valley tech scene. How about the Winklevoss twins, two Olympic rowers from Harvard who accused Zuckerberg of stealing their idea for Facebook? UPDATE: That part is being played by Armie Hammer (see here). Perhaps Pence could be another Harvard kid?That would seem to work. Pic via Nous Model Management.

Dakota Johnson looks like the kind of girl you'd hope to meet during a night on the town in San Francisco. And Zuckerberg did escort that Victoria's Secret model away from a party there — at least according to author Ben Mezrich.

<pRooney Mara (The Winning Season) looks so downright nice. Zuckerberg's geek girl friend at Harvard, maybe? UPDATE: A tipster suggested Zuckerberg's sister Randi. Good call.Send us your guess.

Max Minghella — no idea who he might play. Thoughts?

Armie Hammer from Gossip Girl. UPDATE: He is playing the Winklevoss twins, Olympic rowers who sued Zuckerberg for stealing their idea for Facebook, according to a tweet from director Richard Kelly. Pic via

So, rather than joining themselves, this group often enlists friends and relatives to be their reluctant online couriers:

Anne Kott said she is happily married to the man she met at Bucknell University, where she first joined Facebook. However, she cannot help but feel as though she in his employ.

"I am his Facebook secretary," she complained. "His friends will send me a Facebook message, 'Do you have Tomek's number?' And, 'What's Tomek doing?' He occasionally looks over my shoulder to see what photos are up, but he has never shown interest in starting his own account."

Kott has resorted to starting a "Tomek must join Facebook" page — clearly a sign of aggression as tensions grow on both sides.

But not all users support Kott's brand of crusading. Georgetown junior Kiran Gandhi insists it's offensive to even ask a refusenik: When someone tells you that they don't have Facebook, it's untouchable. It's a sign of disrespect to try to convince them." So now the refuseniks have sympathizers on the other side. This will get ugly.

Image via nixc.co.uk's flickr.