The Fake Steve Jobs Economy

Steve Jobs is so powerful, you can get rich just imitating the computer mogul. That seems to be the theory behind the premium cable network show under development with Fake Steve Jobs blogger Dan Lyons and noted director Larry Charles.
Return of Fake Steve Is a Vote of Confidence in Real Steve
Fake Steve Jobs is back. Dan Lyons, author of the piercingly funny satire blog, insists his return may be temporary. But he wouldn't be having this much fun with Jobs' illness if he still worried about the Apple CEO's death.
Why CNBC's Tech Reporter Keeps Coming Up Short
There's a reason why CNBC viewers get shortchanged on their tech coverage: Jim Goldman, the network's Silicon Valley bureau chief, is not very tall. It's the kind of thing polite people don't talk about here.
Fake Steve Jobs Unloads on Real Steve Jobs
Dan Lyons, the Newsweek columnist who launched his career from obscurity by impersonating Apple's CEO on a viciously satirical blog, has revealed what he really thinks of the man. Put on your blast armor.
Newsweek bosses ensure Fake Steve Jobs blogger will blog no more
My worst fears for a favorite writer have been confirmed: Dan Lyons told Valleywag alumnus Jordan Golson via phone that (A) Newsweek, his new employer, ordered Lyons to remove a blog post calling Yahoo publicists "lying sacks of shit," and (B) rather than continue to blog under the boss's watchful eye, Lyons — once…
Newsweek reporter unpublishes himself
In theory, pro journalists can climb to the top of their fields without sacrificing their built-in urge to tell the truth, the whole truth and nothing but the truth. In practice, even the loosest cannons find themselves battened to the hatch, or whatever the right sailing metaphor is. One of my role models, former…
Newsweek reporter: Yahoo PR "lying sacks of s—-"
Dan Lyons is shocked, shocked that Yahoo's PR team lied to him about how long CEO Jerry Yang would stay in the job. PR people routinely lie; it's part of the job description. But the good ones don't get caught. Lyons, Newsweek's tech columnist, interviewed Yahoo chairman Roy Bostock less than a month before Monday's…
A fake Steve Jobs pops up on Facebook
There's a "Steven P Jobs" on Facebook. But it's not Apple's CEO. How can I tell? The biographical details, which anyone can get from Wikipedia, are all correct. But the "About Me" section is a dead giveaway.It reads, "Have a passion for really great products!" The exclamation point kills it for me. Add to that: He's …
Guy Kawasaki's new book — an excerpt from the foreword
Yesterday, as Web 2.0's bubble burst in slow motion at 30,000 feet over downtown San Francisco, I received a preview copy of Reality Check, by Guy Kawasaki. Someone had stuck a Post-it on the cover: "See inside for foreword by The Fake Steve Jobs!" Awesome. I'm never going to read Kawasaki's book, even though he's way…
Robert Scoble hugs the hate from his blog nemesis
CAMBRIDGE, MASS. — As Fake Steve Jobs, Dan Lyons obsessed over Fast Company videoblogger Robert Scoble. Who is he? Where did he come from? Why won't he shut up? Why won't people in Silicon Valley shut up about him? All those questions melted away when Scoble and Lyons pressed the flesh at MIT's EmTech conference.
Dan Lyons toys with bringing Fake Steve Jobs back
In Dan Lyons's Fake Steve Jobs blog, he played the Apple CEO as a cynic who borrowed the cult-creation techniques of old-world and new-age mystics in order to more efficiently exploit a workforce and market products. But the actual Dan Lyons, now a bloggin' Newsweek reporter, has a heart. Speaking at the Web 2.0…
Dan Lyons may restart Fake Steve Jobs blog for Newsweek
"I’m starting at Newsweek tomorrow and Fake Steve was supposed to be part of my job. So we’re going to discuss whether to revive the blog." — Excerpt from an email message from semi-retired Fake Steve Jobs blogger Dan Lyons to Mac Soda blogger mykbibby. Contrary to speculation by certain people we could name but…
Former Fake Steve Jobs pursuing standup comedy career?
Is Dan Lyons working open mic nights at comedy clubs in San Francisco? If true, it adds a whole new layer to the conspiracy theories about his new job at Newsweek cutting into his blogging habit. I can hear the editor now: "Son, this is Newsweek. If you want to be funny, go tell jokes at a nightclub." We're…
Forget Fake Steve — Real Dan Lyons is even better
To be honest, I didn't think Fake Steve Jobs author Dan Lyons would be able to keep it coming under his own name. (And also to be honest, I looked into getting his old job at Forbes.) Anyway, now that Dan is up and running at realdanlyons.com, he's got me laughing orange soda out my nose. Right onto my brand new…
Dan Lyons quits Fake Steve Jobs before the real Steve Jobs drops dead on him
In humor, timing is everything. And death just ain't that funny. That's why Dan Lyons is quitting the Secret Diary of Steve Jobs blog. True, he's planning to turn his Fake Steve Jobs schtick into a second book. And his new job as Newsweek's gadget columnist may require more decorous relations with Apple — note that …
Dan Lyons going to Newsweek makes encounter with Real Steve Jobs almost inevitable
Newsweek, along with Time, the Wall Street Journal and the New York Times, is on the short list of publications that Apple CEO Steve Jobs will actually deign to meet and speak with. Dan Lyons, aka Fake Steve Jobs, is taking over as the lead tech reporter at Newsweek. That leads us to a tantalizing conclusion: It…
Fake Steve's summer of fun — Yang, Zuckerberg, Mossberg, and Scoble's too
Public concern over Apple CEO Steve Jobs's health has not gone unheard. . He writes:
Fake Steve Jobs leaves old-media job for old-media job
He invented The Secret Diary of Steve Jobs. Have you friggin' heard of it? Dan Lyons, the Apple CEO impersonator whose identity so bedeviled us until he was outed last year, is leaving Forbes for Newsweek, taking the place of Steven Levy as Newsweek's house technophile. So much for a brave leap into the unknown…
