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Public relations
From the archives
Roger Ailes' History Of Media Manipulation
Fox bossman Roger Ailes is the best teacher any media attack flack could have. He's been screwing with the media for decades. Ailes is the man who perfected the art of hammering the media with charges of bias in order to deflect negative coverage from oneself. Kerwin Swint's new biography of him, Dark Genius, has plenty of examples from throughout his entire career. And you have to hand it to Ailes: his clients—all the way up to the President—got the best media haranguing tactics money can buy: More »
Correspondence
Fellow Fox Flack Defends Briganti's Honor
A Fox colleague has written in to defend Irena Briganti, who we dubbed The Most Vindictive Flack In The Media World in an item earlier today. Erica Keane, VP of media relations for Fox Television Stations, "strongly disagrees" with us, as well as the "cowardly anonymous individuals" who were sources for our "hate filled hit-piece." Her full letter, after the jump: More »
Field guide
Irena Briganti, The Most Vindictive Flack In The Media World
So, David Carr has gone and pulled the curtain back a bit on Fox PR—the single most vicious PR operation in all the media. Good for him. So let's do our part by zeroing in on the one flack who is the face of Fox's feared, vengeful media relations operation. Her name is Irena Briganti. She's the female alter ego and mouthpiece of Fox boss Roger Ailes (pictured). She's been described as bubbly and charming in person. But she's the one holding the bloody hatchet that Fox regularly brings down right on reporters' heads. Here's everything you need to know about the scariest flack in mediadom: More »
flackery
Madonna's Rep Added To Prestigious List Of Lying Flacks
All those rumors about Madonna and Guy Ritchie possibly getting a divorce? Not to worry: Madonna's flack, Liz Rosenberg, says publicly that "There are no divorce plans." But wait—is that the same Liz Rosenberg who assured everyone in 2006 that Madonna was not adopting a baby in Malawi? Yes it is! That would be a confirmed lie, meaning that Rosenberg gets added to our always-open list of lying flacks—we've handily numbered seven of them for you, after the jump: More »
flackery
Is There Still Time To Shamelessly Exploit Tim Russert's Death? Yes!
NBC newsman Tim Russert died of a heart attack more than two weeks ago, but that doesn't mean that it's too late for desperate flacks to try piggybacking on the man's death in order to snatch a little media coverage for their most marginal clients. For example, here's a question you've probably been asking yourself since that fateful day: "COULD HOLISTIC MEDICINE HAVE SAVED TIM RUSSERT?" Holistic medicine pioneer and tasteless quack Raphael Kellman, MD says "YES!": More »
god, it's just too much
Caustic 5WPR Employee Pimps Own Wedding Out To The Media
Back in March, we wrote a long post about incompetent superflack Ronn [sic] Torossian of 5WPR calling his former HR director Melissa Weiss a "stupid cunt," and being generally disreputable. The lone defender of Ronn in that case was one of his employees, Christine Garabedian. She wrote in to say Ronn is a great boss, and called (the victim!) Weiss a "jealous" single girl, ending with, "PS Melissa I just got engaged- Now are you even more jealous of me :)." LOL! At the time, several people urged us to go after Garabedian for her meanness, but we refrained, because she seemed like a peripheral figure. Well, we tried. But now she's out there pitching her own wedding to celebrity magazines as a "great story." Poorly! Oh, this is just pure gold: More »
not afraid to be servicey
How To Write A Press Release That Doesn't Suck
Press releases: everybody hates them. Reporters hate them because they are trite, condescending, unreadable, superfluous, or some combination thereof. The flacks who write press releases hate them because they know that their intended recipients have nothing but scorn for their hard work. And the public hates press releases because the lazy media uses them anyways, producing tons of craptastic non-news. Flacks recommend buzzwords to get a press release picked up: "green," "environment," "foreclosure," "toxic," and, in Idaho, "polygamy." Wrong! Buzzwords are why people hate these things in the first place. After the jump, five real live ways to put together a good press release: More »
spin
Play The Teen Sex Ad Blame Game!
The fantastically transgressive teen sex ad yesterday from middlebrow retailer JC Penney turned out not to be sanctioned by the company, predictably. That was just too much to hope for. But the fun part now is watching the fallout—after all, can you fucking imagine how pissed the JC Penney people are right now? They are very pissed. They company sent us a statement disavowing the ad last night, and now the ad agency has just sent its own statement explaining how it had, uh, nothing to do with this salacious underage sex production. Now we're just waiting for the third party—who is likely getting screamed at very loudly right now—to take responsibility. Official statements from the two main players after the jump, and our prediction for the next one to come: More »
The Fate Toward Which We All Inexorably Drift
"Many former journalists...also cited better pay, steadier hours, and a more attractive career path, as reasons to seek PR jobs." Sure, but don't forget about the downside: more Satan. [PRWeek, my former home]
"Many former journalists...also cited better pay, steadier hours, and a more attractive career path, as reasons to seek PR jobs." Sure, but don't forget about the downside: more Satan. [PRWeek, my former home]
rob shuter
A Superflack Scorned
Earlier this week we gave you a brief history of Rob Shuter, the shameless former celebrity flack whose various transgressions have reduced him to editing OK! Magazine. That post brought back some memories for Michael Lucas, famous gay porn performer and impresario (pictured, on the left). According to Lucas, he once snubbed Shuter's request for love, which sparked a neverending campaign by the uberflack to exact his revenge! Worst of all, Lucas says, Shuter even used poor supermodel Naomi Campbell for his own nefarious ends. Lucas' full, telling letter is below. More »
Rob Shuter
The Creepy Brit Who's Destroying The Honorable Craft Of Celebrity Journalism
OK! is the celebrity magazine that is the most willingly manipulated by celebrity flacks, which is really saying something. So it's perfectly appropriate that the magazine just promoted sleazy former celebrity uberflack Rob Shuter to its executive editor position. That's because Shuter is skilled at doing the two things that OK! is most famous for: lying on behalf of celebrities, and losing other people's money. Even he, the great fabulist, couldn't write a more sickening script than this. More »
flackery
Mike Sitrick, Ninja Master Of The Dark Art Of Spin
A lawyer named Jeremy Pitcock got fired last year, and his firm put a fine point on his dismissal: they issued a press release attributing his firing to "extremely inappropriate personal conduct." That's, uh, not considered a good thing to have on your resume in the legal world. Turns out that the law firm crafted the release with the help of Sitrick & Co., the super high-powered PR firm run by shadowy, high-priced crisis guru Mike Sitrick. Now Pitcock is suing Sitrick and his old firm for $90 million, charging them with ruining his reputation over what he says was simply a misguided and consensual kiss after a drunken night at a bar. The bigger question is, doesn't Sitrick have more important things to do than get embroiled in a petty sexual harassment dismissal? Answer: not really! More »
public relations
The Wal-Mart PR Machine Plays Well With Others
Back in 2005, two activist groups—Wake Up Wal-Mart and Wal-Mart Watch—launched campaigns to kick Wal-Mart's ass in the media. Which they did quite successfully for a while. The soulless retailer spent untold millions on a huge, political-style PR campaign from our friends at Edelman to fight back against the criticisms of them for everything from poor health care to union busting. But the Times reports today that Edelman's Wal-Mart war room shut down months ago, and the torrent of news stories about the company's flaws has died down. Why? Because Wal-Mart has adopted a philosophy of working with critics, and made their enemies their friends. This is either evidence of progress, or cause for despair. Since the company is still a horrible union buster, we'll go with "despair." More »
flackery
The PR Industry Will Not Stand For These Outrageous Criticisms!
The PR industry loves to get riled up any time someone takes what might be construed as an unjustified shot at its awful reputation. This is because there are already so many perfectly justified criticisms of PR that any argument not directly linked to a huge public scandal gives the industry a rare chance to get on its high horse. That's precisely what's going on today, after CBS analyst Andrew Cohen went on air yesterday with a scathing but overbroad rant calling the entire PR industry dirty liars, in the wake of lying former Bush flack Scottie McClellan's book. How dare CBS be so mean! The Public Relations Society of America fired back with a mealy-mouthed letter declaring "truth and accuracy are the bread and butter of the public relations profession." This is the same PRSA that didn't feel the need to say anything about McClellan's admitted lies themselves. So we have an ill-considered commentary, and a hypocritical response. A perfect embodiment of PR! Video of Cohen's rant, after the jump. More »
flackery
McCain's Crazy Pastor Turns To Ronn [sic] Torossian For Counsel
So, who's the latest shady character being represented by incompetent superflack Ronn [sic] Torossian's PR firm? It's Pastor John Hagee, the John McCain-supporting zealot who's currently under fire for saying "in a late 1990s sermon that the Nazis had operated on God's behalf to chase the Jews from Europe and shepherd them to Palestine." Hagee—a strident supporter of Israel, to the point of insanity—argued that Hitler was a "hunter" sent by god to help get the Jews back to the promised land. It's a good thing that he's retained the steady hand of 5WPR to help him through this controversy: More »
flackery
Intrepid Jennifer 8. Lee has defied Google's blackout on photographs of the lego sculptures at its offices in New York's Chelsea. The New York Times reporter, stymied by Google's publicists, obtained images from a brave insider—who will no doubt soon be sweeping the floors at one of the internet monolith's server farms.
Google's Secret Lego-Made Logo
Intrepid Jennifer 8. Lee has defied Google's blackout on photographs of the lego sculptures at its offices in New York's Chelsea. The New York Times reporter, stymied by Google's publicists, obtained images from a brave insider—who will no doubt soon be sweeping the floors at one of the internet monolith's server farms.
flackery
