Forbes
”James Brady Shocked To Find David Carr Was On Drugs
Hawk-faced elderly man James Brady, the name-dropping veteran of 600 media outlets who has now eased into his retirement job as Forbes' "media columnist" (ha), is primarily skilled at being befuddled about the point of things (though he hasn't lost his name-dropping talent). So faced with an early copy of former crackhead-turned Times columnist David Carr's (well-reviewed) new book—which is not, as Brady hoped, a volume of media name-dropping—Brady panics in print like the senile Uncle Junior in The Sopranos: shoot the bad man and run hide in the closet! More »Which Forbes Boss Compromised By P.I. Shots Of Mistress?
Klutzy Adam Penenberg, in a boring story about personal privacy for Media Post, gives away a juicy tidbit about one of his former bosses at Forbes. The magazine decided against a probe into the chief executive of Kroll Associates, the private investigators, because of a fear that he might possess photographs of a high-ranking Forbes executive's mistress, and expose the relationship. More »Baking Tips Now Last Hope Of Magazine Industry
Not that we're merchants of gloom, the latest figures for magazine advertising are dismal. Tallies of the number of pages carrying advertising in the first quarter, an early indicator of publishing woes, are down by double-digit percentages at news weeklies such as Time and business magazines such as Business Week. The only surprise is that Keith Kelly, who published the figures in today's Post, didn't tweak Mort Zuckerman, proprietor of a rival tabloid. Zuckerman's pet news magazine, US News & World Report, fell 37.5%. One perky spot: Martha Stewart's Everyday Food, now the last best hope of the magazine industry, as well as frustrated cookie-bakers.
Forbes' Billionaire Bachelors Ready to Sign Prenup with YOU
O, hai! Had no idea that you, 23-year-old Facebook founder Mark Zuckerberg, were on the list of Forbes' richest people. But your net worth is... $1.5 bil? Forbes helpfully lists which of the men on its Rich List are bachelors. But don't get too excited: the thing about the rich is that they tend to be squirrely. And they'll make you sign a prenup, which is always a total bitch. Forbes has a slideshow of the billionaire bachelors, and as they saying goes: the odds are good, but the goods are odd. [Forbes]Ha Ha, Your Medium Is Dying: Mocking Financial Magazine Videos
Ha ha, your medium is dying! Financial-news print outlets seeking relevance have added video to their web sites. But their work is pretty much the opposite of YouTube gold. Brett Erlich, apparently just this guy who loves web videos, makes fun of the work of the Journal, Forbes, and Fortune on this criminally underwatched Current TV segment. More »Bullies Across America
Are you being bullied at work? Who cares, as long as a media outlet can make a good listicle out of it! Forbes assembled an illustrated list of the "10 Signs You're Being Bullied At Work." It features a bunch of stock photos of people striking typical poses in typical office work environments (pictured). "We can condense and improve on that crap!" we thought, immediately sensing the opportunity to simultaneously rip off Forbes' idea and mock it in a shady philosophical tightrope act. Below, our photo-illustrated guide to the top five ways to know if you're being bullied at work. Because these days, the most bullied people don't work in offices, anyhow. More »
lea goldman
Forbes Loses Key Listicle Maker
In itself, the exit of a junior staffer shouldn't be that significant to Forbes, the right-wing business magazine. But Lea Goldman's departure to Marie-Claire highlights the vulnerability of the storied business magazine, and the increasing importance of web-bait such as listicles in even the most seemingly traditional of media. More »
trendsquatting
Okay, Which Second Life Employee Is Sleeping With The Entire NYT Tech Section?
Jesus, it feels like every week the New York Times finds a new "trend" involving Second Life, the virtual world that lets people interact with avatars to blah blah blah ugh. In the 65th Times story about SL, it's virtual job interviews, which even the Times knows are nearly non-existent, admitting that Second Life owner Linden Labs "doesn't keep statistics" but "says the number has grown exponentially" in the world's five-year history. Which could mean, since we're given no parameters, that there are all of thirty-two employers using a technology half as useful as AIM and a webcam. Also, the Wall Street Journal did this story, but better, last June. Bad enough, but here's what makes the Times's coverage of Second Life such an epic failure. More »
fortune
All Farmers Are From Illinois
The soyabean (okay, alright, soybean) boom in Brazil is a good story, if you're an agribusiness fan; and it's natural that US journalists would want to find an American angle. So one wouldn't want to harsh too much on Fortune's recent exploration of a subject covered by rival Forbes in 2005. (A three-year lag is nothing compared with the latest Portfolio's rehash of a story from two decades ago.) However, the Time Inc. business magazine could have, in the lede of its recent story on the lure of Brazil's cheap land, found a refugee American farmer from a state other than Illinois. Click the thumb for a side-by-side comparison with Forbes' very similar piece.
oops
The Curse Of Forbes
Bank of America, which has already made 3,650 layoffs, reported a 95% decline in profits for the last quarter and is planning yet more job cuts. "Abysmal," declared Forbes.com. Nearly as abysmal, in fact, as the business magazine's record of editorial judgment. After the jump, a passage from Forbes' celebratory cover story on America's second-biggest bank just three months ago, which praised BofA's ability to "deftly avoid trouble" and prescience in staying out of the toxic sub-prime mortgage market. If Forbes itself provides any guide to the future, it is this: dump any stocks touted on its cover. More »
mistakes
'Forbes' Contributes To 'Amercan' Illiteracy
We heard (but did not quite believe) that a recent issue of Forbes magazine contained a pretty significant cover typo, but a publicist confirms today. Those crazy capitalists misspelled "America" on "some of the covers of the November 26 issue." Says a source, "Every one of the top Forbes brass saw it, and they all missed the fact that the "i" was missing." Whoops!
greatest hits
Style.Com Also Thinks It Is More Popular Than It Is
In a New York Times article about traffic on teh internets, Louise Story asks, "How many people visited Style.com, the online home of Vogue and W magazines, last month? Was it 421,000, or, more optimistically, 497,000? Or was the real number more than three times higher, perhaps 1.8 million?" More »
celebrity bloggers
James Brady On Maureen Dowd On Arthur Schlesinger Jr.
Forbes columnist James Brady's review of Times columnist Maureen Dowd's review of Camelot-era historian Arthur Schlesinger Jr.'s terrible-sounding diaries IS A LITTLE BIT OF HEAVEN. The MoDo review is basically the longest blog post ever published in the Times, and Brady's LiveJournalling response is superb: "She drops in a wonderful reference to the fact in his later years he was 'perennially broke' and didn't even have a savings account. Gosh, just like most of us. Though whenever I saw Arthur out on the town (usually with his very tall, attractive and awfully pleasant wife Alexandra), he was impeccably (if tweed-ily) dressed and seemed to have cab fare." Yes. Broke, just like most of you! Anyway, adorable! I want to crawl inside this glimmering fantasy tunnel that these guys have dug into a mountain of non sequiturs and just live there all the time!
Maureen's Review [Forbes]




















