Yesterday, Fox Business Network interviewed an "online shopper" named Peter Perweiler who turned out to be the marketing director for the National Retail Federation. The NRF says it organized a media event so reporters could interview "real" shoppers. Silicon Alley Insider got one explanation from the NRF. We got…
Fox Business conducted "man-on-the-street" interviews for "Cyber Monday." (Note: I want to gouge my eyes out when I hear that ridiculous name, myth or not.) The object? To see if people really were shopping online more. Let's not even get into the question of why Fox thought they'd find people shopping online if…
Whoever organized last night's party to celebrate the launch of Fox Business Network at the Metropolitan Museum of Art had a good sense of history. Held in the shadow of the Temple of Dendur, one had to wind through the sarcophagi and statues of pharaohs and gods of dynasties past. Inside, Rupert Murdoch's…
For all the industry analysis and hullabaloo over Fox Business Network's debut today (The market strategy! The innovation! The jargon-free-zone!), fact is? With this cast of Benetton hotties reading the news, ratings can't be too far behind, no matter what kind of news-network-as-revolution shtick their marketing…
Lucy Hood, Jamba CEO and president of Fox Mobile Entertainment, has quit. Though no future plans have been announced, we suspect she'd fit right in at the Fox Business Network, alongside Hewlett-Packard alum Carly Fiorina. Heck, she could make it an intracompany transfer. [Silicon Alley Insider]
Former Hewlett-Packard CEO Carly Fiorina has signed on to be a Fox Business Network contributor. According to the press release, Fiorina achieved the highest rate of innovation in company history. How they measure that metric is a mystery to us; after all, shortly after Fiorina left, the company engaged in some…
Fox Business Network "could end up looking a lot like CNBC, at least during the trading day." Roger Ailes "tried to entice superstar Jim Cramer... Ailes will probably approach the network's other brand name, Maria Bartiromo, whom he first put on air in 1993, when her contract expires in two years... And he may be…
