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Freemans

taavo somer

Hipster God A Homophobe?

"It's stupid to be homophobic," mused a guy working in a downtown bar last night. "And it's really stupid to be homophobic if you're in the restaurant business. And it's really stupid to be homophobic if you're in the fashion business." The subject of his rant: Taavo Somer, the 35-year-old owner of faux-rustic LES hipster haven Freemans and faux-nautical bar The Rusty Knot and proprietor of his own fashion line of $88 t-shirts. Somer was anointed by New York magazine this year as "the next groovy thing," the embodiment of forward-thinking hipster cool. But this ex-employee was of the opinion that Taavo is an ass [UPDATE: Even more opinions now, below!]: More »

art

Bar Designer Taavo Somer's Fancy New House: Let Us Show You It

Taavo Somer, the weirdo artist/designer/"method" architect (when designing the new nautical-themed bar Rusty Knot, he took to dressing like a drunken sailor) was profiled in New York this week. "In the profile he talks about the house he just bought upstate and how his parents were horrified at the price," whispers a tipster. "I don't know what he ended up paying exactly but the asking price was $1.295 million. It's on 38 acres just outside of High Falls in Ulster County." Oooh. Upstate-house porn! Click to see what designing hip Manhattan bars the Rusty Knot and Freemans will buy you... and what the profile says inspired Somer to maybe start, like, a farm-themed bar in Brooklyn... More »

freemans

Freemans Sporting Club: Utterly Gay, Yet Ball-Free

"It's just like not being all those fucking metrosexual dickfaces," Freemans Sporting Club member Jack Dakin told the Observer back in November. Oh really? Thursgay's Critical Shopper column details the wares of the Lower East Side taxidermy-filled barbershop'n'$2,000 suits emporium, and it paints a very metrosexual, very dickfacey picture. $390 hand-stitched rubber wellies! $3,000 custom tailoring! A $40 fade haircut! But there is one genre of hipster accessory the FSC doesn't sell, writes Shopper-sub Horatio Silva: "The focus here is clearly on authentic work wear and on the trappings of masculinity—in other words, on the importance of being Ernest Hemingway. Which explains why there are no man jewels available at this Big Papa's House."

Stag Party At The Hunting Lodge
[NYT]
Earlier: Freeman's He-Man Woman Haters No Metrosexual Dickfaces Club

freemans

Freeman's He-Man Woman Haters No Metrosexual Dickfaces Club

The Observer draws aside the curtain on an important budding trend-thing today, going (literally!) underground to document a secret society of rugged dudes who are affiliated with downtown aritchoke-dip'n'taxidermy mecca Freeman's. Here's the deal: there's a club underneath the store associated with the restaurant where men can shoot arrows, ride a bike, and even drink beer. But that's not the only revolutionary thing about the club. The men also engage in other traditional masculine rituals — for example, they "talk about some concepts of the modern day and where everybody's headed and what the current trends are." (Hint: taxidermy, facial hair, pretentious faux-outdoorsiness). More »

frank bruni

Frank Bruni, Friend of the Working Man

Cometh the hour, cometh the man. In response to a reader's query as to why he'd bother to no-star Freemans when he's only got so many weeks in a year to review restaurants, Frank offers litany of reasons. We were particularly intrigued by this one: More »

freemans

Restaurant Mauled In Savage Metaphor Attack

After yesterday's look at how it felt to have Frank Bruni in your restaurant we eagerly anticipated the actual review. So, did Frank like the place? Well, not so much. More »

frank bruni

Oh Bruni Don't It Feel Like Heaven Right Now

In tomorrow's Times food critic Frank Bruni will take a look at Freemans, the recently-expanded LES hotspot where hipsters rub elbows with the thrill-seeking UESers who read about it in New York. William Tigertt, the proprietor of Freeman's has been doing a bit of blogging over at Eater, and he graciously recounts the experience of having the city's most powerful reviewer enter his establishment. We're not prone to gushing at Gawker, but we've got to say that Tigertt may actually be a better writer than restaurateur, and this comes from folks who can't get enough devils-on-horseback. If you've ever wondered what it feels like to get Brunied (and not in the fumbling, drunk-at 3 A.M.-in-the-back-of-Bottino way), you need to read this piece. More »