Things To Not Wear To a Confederate Rally: FUBU SneakersJordan Sargent8/03/15 1:20pm28429EditPromoteDismissUndismissHideGo to permalinkFUBU, the clothing brand founded by Shark Tank’s fourth most vicious shark, Daymond John, famously stands for, “For us, by us.” The “us” who FUBU was created by and intended for is not, as it turns out, white KKK members from backwater Georgia.