Team Solutions™ presents its newest headliner on the circuit for our VALUESOURCE! EXPO '09. Now you can market to Generation Y as Loehr explains intricacies of "OMGWTF!" and the subtle differences of "LULZ" vs "LAWL", only $1195!
Oh my god, I've had an epiphany. I understand everything now. I text and like to use Facebook...because of 9/11!!. It just makes so much sense now!
Thanks, Anne Loehr! First I was gonna pop a cap in yo ass because I was all like, "yo man, this bitch's advice SUCKS," but now I see that it's straight! Word up, like, omg!
The first image that comes to my mind when I hear the term "branding consultant" is me tied to bedposts face down wearing ass-less chaps as this lady tells me the best place to have the word "OWNED" burned into my flesh . . . I must be getting old.
Nike, no way. Gen Y will not buy Nike — that big, ugly globalized company.
Yeah, my generation would NEVER buy Nikes! It's not like EVERY SINGLE FUCKING KID MY AGE SPENT THE ENTIRE 80s AND 90s BEGGING THEIR PARENTS FOR AIR JORDANS.
MBAs?! how about this for defining moment: our parents and teachers were hippies and we were taught to sing The Earth Is Our Mother We Must Take Care of Her while President Reagan cut the school lunch program and opened up the nuclear power plant next door and Oliver North was on trial for something scary in South America. So, we realized that the best of intentions don't buy a carton of milk and we were raised vegetarian and couldn't kill a mosquito so it's really hard to respect the drop outs and also the sell outs so we try to find a way to navigate between.
So if, at 2:00 in the morning, Garth the assistant safari guide climbs up into your treetop hut and slides silently into bed with your girlfriend, explaining that it's no big deal because actually most of the women who come from Europe are expecting "jungle service" -- she's the one to whom you were supposed to direct your complaints?
According to wiki (sorry, I know), Generation X are those born between 1960-70: eg, NO LONGER COOL. They were cool back in the early ninties, when movies were made about their scraggly long hair and polyester ironic vintage dresses, but now they have kids and are probs old and living in the burbs. There must be a newer, fresher term for those born in the 80's and 90's? Generation LOL and WTF? I don't know.
@hamburgerhotdog: Generation X, commonly abbreviated to Gen X, is a term used to refer to a generational cohort of children born after the baby boom ended[1][2] and usually from the mid-1960s to late 1970s (see Generation Y).
@HurtsSoGood: There are also sub-generations with their own names, such as Generation Jones, which were born between 1960 and about 1966 or so. These were the people who had to take the leavings from the rest of the Boomers, who snarfed up all the good jobs and all the good real estate and all the more easily obtained natural resources (like oil). They were the people whose first new car was likely to be something based on the Chrysler K platform. Unlike the older 2/3 of the Boomers, nothing was handed to them, and like today's college grads (their own children being among them), they had to take crappy jobs for many years before they could progress the corporate food chain.
Please, this is nothing. I once attended a "webinar" on librarianship given by the self-described "Queen of the Wikis" in which she discussed how traditional librarians could reach out to "digiborigines". Listening to Ms. Loehr sounds like a walk in the park compared to this BS.
@ShreyashiBarbatus: I thought for certain the person was going to turn out to be Elonka Dunin, a self described "Notable Wikipedian"
*and I love the word 'digiborigines'! I have a presentation on how to harness the power of the internets for marketing people who can't even use the effin' snack machine yet. They will be learning this word :)
Actually, I'm also a little shocked at Xiaoyuan "Wennie" Hanson, the 29 financial consultant who is taking cues on her OWN GENERATION from a 44 year old woman. Why/How is this possible?
Everyone knows that to motivate these Gen Y kids, you beat them about the head and neck and withhold their paychecks until they are fully compliant. Same as every other generation.
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Thanks, Anne Loehr! First I was gonna pop a cap in yo ass because I was all like, "yo man, this bitch's advice SUCKS," but now I see that it's straight! Word up, like, omg!
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Yeah, my generation would NEVER buy Nikes! It's not like EVERY SINGLE FUCKING KID MY AGE SPENT THE ENTIRE 80s AND 90s BEGGING THEIR PARENTS FOR AIR JORDANS.
must. go. punch something now.
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I wanted to try to promote your comment, but then after a minute figured out I didn't need to. I am Gen-X
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Here is her blog:
[meredith.wolfwater.com]
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*and I love the word 'digiborigines'! I have a presentation on how to harness the power of the internets for marketing people who can't even use the effin' snack machine yet. They will be learning this word :)
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