If you ever find yourself needing an official corporate quote from CBS, the man who'll give it to you is Gil Schwartz, the Tiffany Network's top flack. And no matter how you feel about their news anchor, you have to give CBS credit: they're the only major media company to have a top PR person who writes books under…

Schwartz wears two hats. By day, he's the executive vice president of communications for CBS. As the humorist "Stanley Bing," he writes a column for Fortune and has authored a number of bestselling books.