Death Of The Brand Extension?

Condé Nast confirmed tonight it will shutter Golf For Women magazine, seven years after buying the Golf Digest spinoff from Meredith Corp. Ad pages were off 7 percent through the July issue and there's been significant turnover on the business side. Meanwhile, also at Condé Nast, Men's Vogue is looking gaunt. Is the magazine brand spinoff an endangered species? After all, a variety of teen-themed brand extensions threw in the towel on the concept two years ago, including Teen People. More »

Lady Golfers and Lad Mag Readers Share Similar Interests

September's Yunjin Kin cover must have sold pretty well, because Golf for Women has taken another cue from Stuff and put Ivanka Trump on the front of their November/December issue. But we're sure it's all about the golf. More »

Yunjin Kim Works On So Many Levels

We don't watch Lost, so we've never heard of Yunjin Kim, but her appearance this month on the covers of two very different magazines offers an interesting sociological question: What do these pictures say about the desires of the lads who "read" Stuff vs. the ladies who love golf?