Jason Binn's Niche Media has discovered a winning commercial formula for Hamptons and its other magazines: print party photos of socialites; invite advertisers to parties at which said personages are supposed to be present, but usually aren't; and get them to spend on advertising to this largely fictional audience.…

Gotham magazine has compiled its list of the hottest 100 most eligible bachelors in New York. And ladies, just a note, if these guys are the creme of the crop, you are soooooo screwed! First of all, many of them are "openly" gay. Second of all, though there are 770,000 more unmarried women than unmarried men in the…