Because people -- almost all of them outside the business -- have been saying basically that about journalism ("Business models are changing! The marketplace is being reborn! The very bonds between particles are undergoing a quantum shift! Synergy!") ever since non-repro blue pencils were invented.

Admittedly, the paradigm-shift stuff is true once in a great while, but the hit rate is generally low. So while I agree that it probably is true this time, I nevertheless cut journalists a lot of slack for their natural skepticism, which has probably served them well many times in the past.

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