Bikram Yoga Falling Apart Under Sexual Assault Claims Against Guru

Bikram yoga, a popular brand of super-hot yoga run by a Speedo-sporting, hip-thrusting alleged sex guru, is experiencing a crisis of faith as multiple sexual assault lawsuits move forward against its figurehead and namesake, Bikram Choudhury. The New York Times reports hot yoga studios are dropping their Bikram…
Nate Silver Moves On to the Real Issues
Politiconumerical nerd-guru Nate Silver is totally in the tank for Peet's Coffee, and uses his statistical wizardry to imply it's better than Starbucks. But is it better than McCafé? This marketing crap is your future, Nate Silver. Drink up.
Cruel Loser Loses More
You might remember Peter Arnell from his embarrassing rebrandings of Pepsi and Tropicana, or maybe for being an evil, foot-rub demanding boss. Now the branding wizard owes HarperCollins $100,000, for sucking, at books.
Peter Arnell: Assistant-Abusing Bad Driver
Time to hear more about Peter Arnell! Turns out the pistol-packing 'branding' wizard truly screwed Tropicana with his (momentary) redesign of their juice cartons. He's also traumatized his employees, we hear (again):
Stats Whiz Moving To Brooklyn Because the Numbers Told Him To
Uber-pollster Nate Silver is moving to New York, from Chicago, thus becoming even more like Malcolm Gladwell. But he's not relocating to become a guru to the masses. His precious statistics want the move.
Pilot Warns Of 'Reckless' Malcolm Gladwell
Malcolm Gladwell's fellow intellectuals, bloggers and Canadians were the first to turn against the New Yorker essayist's accessible and apparently all-too-convincing ideas; now the various professional classes are, one after another, joining the backlash against his DANGEROUSLY misleading anecdotes. Fearsome reviewer…
Joining Seth Godin's Cult Is Better Than Business School!
Fancy business school degrees—who has time for them? Instead of an MBA, wouldn't you rather have some sort of laser-printed homemade certificate stating that you spent six months hanging out with a dude who writes books about "Purple Cows" and "Small is the New Big" and "Meatball Sundae" and other made-up marketing…
Nate Silver To Become The Next Malcolm Gladwell
Our friend Nate Silver is already making canny career moves! The baseball stat superfan-turned political pollster blew everybody's mind by calling the presidential election results down to a tenth of a percent. We advised him to pursue a career in corporate consulting in order to become a wealthy power player who…
Please Welcome the Malcolm Gladwell Backlash
Malcolm Gladwell, blogger, New Yorker contributor, and poofy haired airport bookstore genius-in-residence, is finishing up his latest book just in time for the nascent backlash against him to reach full force. Gladwell's book The Tipping Point introduced his now-famous style: gleefully retold anecdotes arranged and…
Become A Fake Expert In One Easy Step
Would you like to become an "expert" in a field that really defies easy expert prediction? Here's how: Take a group of things in that field that have already proven themselves to be successful. Then find common characteristics among the items in that group. Put forward those characteristics as your own personal…
'Wall Street Journal' Ranks the First Five Against the Wall

The Wall Street Journal's "Careers" column today measures the influence of business gurus. Using a complicated metric involving "googling people" and also "looking people up in Nexis," they have determined and ranked the most influential business thinkers in the universe. Number one is some dude named Gary Hamel who…
Financial Gurus Like Hyundai's Checks, Are Neutral On Their Cars
Larry Winget: bald person, financial guru, Hyundai pitchman. He's one of several financial authors who appear incongruously in Hyundai's current ad campaign, which features some "normal" people who, upon seeing an anonymous man in a tie pop up behind them at a car dealership and offer advice, react by saying…
