Really a masterful series of insights here. Maybe I just set my sights too high after that great party post yesterday. Then again, maybe I didn't. Some posts are going to be better, just like some are going to be worse. Having high hopes could have led to me getting smoked. Then again, I thought it was worth the gamble.
But you never know. How much would I pay to read Gawker right now? I don't have an e-reader. But am I less likely to come back? Changing that dynamic is what Gawker needs to worry about.
Ha: "Today, four prestigious magazine publishers, and News Corp..." Appreciate Murdoch's not in the mag biz, but still qualifies as a veiled swipe in my book - er, tablet/slate/e-thingy.
I only know what's in the post and under the link and yes, my initial instinct was to make a Pathfinder joke.
But I don't see why this couldn't complement a publication's website and perhaps provide them with some extra income.
Off the top of my head - A lot of magazine sites don't include the pretty pictures and this appears to let them to publish in the original layout.
Right now it's just the big boys, but if they open it up to smaller publications, it could be a boon for them.
I know that I sometimes see something on Hulu that's on a network, I don't get, so I'll sample it. The same could be true with this service, though it may sound a little like Pathfinder, but a one-stop electronic newsstand could introduce someone to a tiny publication from a regional source.
And though it may not be part of the current thinking, but if they make some of the additional advertising location-aware, they'll have another source of income, they can't access right now. Not to mention that adding location info to their formally static ads could give their sales a needed boost.
(For example, A Starbucks ad could include a map to the nearest location or a Holiday Inn Express advertisement could list those on the road ahead.)
@Magister: PS) Location-aware advertising could also open up untapped ad markets. Right now, there's not a lot of supermarket ads in magazines because supermarkets are regional, but if the magazine knew where you were in the country, they could serve you whatever Kroger division is nearby.
(Though of course, your e-reader would have to know where you are)
reading content on a digital screen doesn't have the same effect as holding and flipping the glossy pages in your hand. mags offer a sensation to readers that doesn't exist in technology. the same goes for books. e-readers may have a "coolness" factor, but i prefer to stay old school on this one.
@kinsnyc: Touchscreens aren't the same as holding a printed magazine, but they could offer that tangible feel and also the portability -- the "toilet reading" factor.
@Gabriel Snyder: Agreed with both. I don't want to read a magazine or a book on a screen, but if I must, then I better be able to take it to the shitter.
@Gabriel Snyder: I can pack a lot more e-mags into my iPhone or future color Kindle than I can fit print mags into my briefcase. (Yes, I'm old enough and square enough to have a briefcase. But hey, it also takes a laptop.)
@kinsnyc: Agreed--I will always stay old school when it comes to reading material. Not to mention the fact that I do the most reading on Saturday, which, since I observe the Sabbath, means electric devices are a no-go. Magazines and books becoming available on e-readers only is up there with my biggest fears in life, right next to tarantulas.
You shouldn't let the horrible buzz words make you too bearish on the e-Reader versions of magazines. What magazine people are good at -- making pretty packages out of words and pictures over the course of days, weeks and months -- has never translated well to the web. The magazine publishers' various stabs at creating ways to sell digital versions of their work to people with shiny new e-Readers represent a much more promising path to survival than anything newspapers have come up with.
@Gabriel Snyder: A valiant effort, for sure. But I'm not convinced. In some ways, it seems a lot like they're trying to sell me a glossy .pdf. And that did not work the last time. However, if they start shutting down their sites in favor of e-reader content, that could be a huge shift. But competing against the web is never a safe bet. Someone can turn mediocre content into a huge numbers game just by offering it up for free.
I feel like we're going back to the future with all this stuff. I don't think anyone's going to pay for digital mags unless they sell it in bundled packages with a lot of other titles. The problem, again, is competing with up to the minute content on the web.
@lukeoneil47: Exactly; I don't pay enough for magazines to start looking for a cheaper way to get them, and an e-reader doesn't look nearly as intriguing on coffee table. (Or maybe it does, but I'm not letting my guests get their grubby hands on it.)
@DahlELama: Yeah but you might not have much of a choice in the future. Magazines are going to be newsstand or electronic. I don't think you will be able to get cheap print subscriptions any more.
@triplethreat: Interesting; that's definitely a perspective I haven't heard yet. What's the advantage to getting rid of the subscription model as long as the issues are still being created in print?
@DahlELama: Print subs are basically a loss and getting more so--they are super cheap in order to keep the rate base up, but are increasing in cost as printing prices, postal rates, and gas prices rise. Better to print just a few copies to sell at newsstand for those who really want the "object experience" (I made that term up) and put the rest of your energy into developing web audience and revenue models.
I think music will go same way. I mean, why make a CD? People would rather download. But a fancy vinyl box set? They will buy.
With Drew Schutte, Conde has a smart, web-savvy guy running digital--finally. Let's hope that he, like Hearst, has a war chest. Let's also note that Conde Digital is not at 4TS and that, as surely as the luncheon seating plan, is a measure of status. #media
good riddance i say, save for the lost jobs. the chronicle has been a shitstain of a paper for years, and an oddly conservative one to boot, considering its market.
You know what goes good with Fried Chicken? Orangina. Meanwhile, Blue Ribbon > Popeyes > NYT > KFC. And if we wanna get the South in here, Blue Ribbon > Bojangles > Popeyes, etc.
@Foster Kamer: I would love to follow up on your recommendations, but I’m pretty sure fried food is banned in Southern California (where I happen to live).
@iplaudius: You little Westsider, you! Eastside LA = home of the bacon donut, Roscoe's House of Chicken 'n Waffles, and those delish Korean/Japanese deep-fried curry donuts. I am getting dewy-eyed just typing this.
@Foster Kamer: I've been living in a Canadian chinatown for too long maybe, but I've grown to love fried chicken with young coconut water. It's delicious and sweet and refreshing and caribbean and everything you love with crunchy chicken.
12/08/09
But you never know. How much would I pay to read Gawker right now? I don't have an e-reader. But am I less likely to come back? Changing that dynamic is what Gawker needs to worry about.
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But I don't see why this couldn't complement a publication's website and perhaps provide them with some extra income.
Off the top of my head - A lot of magazine sites don't include the pretty pictures and this appears to let them to publish in the original layout.
Right now it's just the big boys, but if they open it up to smaller publications, it could be a boon for them.
I know that I sometimes see something on Hulu that's on a network, I don't get, so I'll sample it. The same could be true with this service, though it may sound a little like Pathfinder, but a one-stop electronic newsstand could introduce someone to a tiny publication from a regional source.
And though it may not be part of the current thinking, but if they make some of the additional advertising location-aware, they'll have another source of income, they can't access right now. Not to mention that adding location info to their formally static ads could give their sales a needed boost.
(For example, A Starbucks ad could include a map to the nearest location or a Holiday Inn Express advertisement could list those on the road ahead.)
12/08/09
(Though of course, your e-reader would have to know where you are)
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I think music will go same way. I mean, why make a CD? People would rather download. But a fancy vinyl box set? They will buy.
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what it produced was not quite journalism
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