Everyone else is cutting circulation, but Food Network Magazine expects to ride the whole "I can't afford restaurants but would like to still eat" meme to 1.1 million copies, triple the current level.

Esquire's ad revenue dropped 22% in the first quarter, which actually put it above average. But we hear that the magazine's staff, and its corporate overlords, are on edge. There was a meeting yesterday [UPDATED]...

Wow, some nutty investor is actually buying into that harebrained scheme to turn the money-bleeding San Francisco Chronicle into a (purposely) nonprofit paper.

In your finally Friday media column: a paltry offer for the Seattle P-I, Jake Tapper's a twit, arm fetish redux, Baba Wawa looks towards the end, and newspapers....you know:

In a move that surprises no one, Hearst finally announced today that the Seattle P-I will stop printing tomorrow. What took so long?

San Francisco Chronicle journalists are trying to talk investors into buying the foundering daily newspaper and restructuring it as a nonprofit, writes the SF Appeal. Who are the ink-stained wretches courting?

You know when a labor union is proposing to eliminate paid vacation and cut pay 5 percent, things will not end well for workers. So it is at the San Francisco Chronicle.

In your philosophical Friday media column: arm-twisting at the San Francisco Chronicle, intellectual thuggery at the NAACP, body-slamming of college papers, and death and rebirth of reporters:

Hearst is preparing to take the Seattle Post-Intelligencer online-only, the largest newspaper to make such a move. Pay and benefits are coming along for the ride.

We heard a downright bizarre unconfirmed rumor that Hearst's flailing newspaper division is considering merging the Houston Chronicle and the San Antonio Express-News into one operation. Bizarre, we say, for two reasons:

Esquire editor David Granger loves the Amazon Kindle. Sort of. The e-book reader gives him hope that Internet-shortened attention spans will lengthen enough to spark a renaissance in books and magazines. He's utterly delusional.

Dear media companies: Please stop trying to innovate. You're lousy at it. Hearst's supposed "Kindle killer," an electronic reader for magazines, is just the latest in a series of debacles from the moribund print-media business.

Hearst Newspapers could shut down San Francisco's dominant daily, the Chronicle, if unions do not agree to major job cuts. The threatened shuttering would leave the city without a real newspaper. Would anyone notice?

In your downward Friday media column: rumored layoffs at Playboy and Hearst, two-paper towns are dying, your favorite crappy TV channels revealed, and more!