Heavy.com continues to get lighter; Eric Hadley, who only joined the funny-videos-for-guys startup a year ago as chief marketing officer, has joined Yahoo as its VP of advertiser and partner marketing. He'd previously worked for a decade at Microsoft. We see the hand of Joanne Bradford in this; she's the former MSN…
There were "massive layoffs" today—amounting to 14% of staff—at Heavy, the guy-focused network of websites. Heavy has been on deathwatch recently, since it's become increasingly clear that the company's strategy of inflating its traffic figures by buying pop-up ads will not be enough to satisfy its big investors. This…
The boom in online ad networks, those automated brokers of discount banners patronized by websites desperate for quick cash, is at long last turning to bust. And the shakeout couldn't have started with a more deserving company. Amid lawsuits and layoffs, Heavy.com has seen two-thirds of its once-15-strong salesforce…
