The Way We Live Now: Bouncing into oblivion. Not giving a hoot. Skiing off the edge. Having horrible holidays. Believing, or not.

We have no idea why the Hooters on 56th and Broadway would be thriving amid the recession. But we're pretty sure it has nothing to do with Hooters being a "family-friendly" restaurant that appeals to "parents with their four and five-year olds," as the restaurant's extraordinarily creepy manager tells a reporter…

Tit-and-chicken-wing purveyor Hooters has signed on as the exclusive sponsor of Big Brown, the star racehorse that has already won two legs of the Triple Crown, and will try to complete the feat this weekend at the Belmont Stakes. UPS, the brown-themed shipping company that was was originally the sole sponsor of the…

We got a tip that the San Jose location of Spoons, a favored happy-hour spot across the street from eBay's headquarters, was getting purchased by Hooters. An eBayer attending CES acknowledged this last night, but wouldn't confirm the other half of the tip: that eBay CEO Meg Whitman had gone to the city council,…

Thanksgiving is almost here, which means it's time for us to think about helping those less fortunate than ourselves, and to plan our next trip to Scores. And now, thanks to the storied club's "Cans for Cans" program, we can ease our conscience and look at boobies at the same time. Between now and November 21, just…

Walking into Hooters on 56th Street is like stepping into a magical drive-through carwash where the water has been replaced by fried food and the surly attendants by big-breasted women wearing orange leggings. It's not an experience that leaves one feeling clean in anyway. We headed up there yesterday to celebrate…

In front of Hooters on West 56th Street today: