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Hooters To Sponsor Star Horse 'Big Brown'; Comedians Celebrate
Tit-and-chicken-wing purveyor Hooters has signed on as the exclusive sponsor of Big Brown, the star racehorse that has already won two legs of the Triple Crown, and will try to complete the feat this weekend at the Belmont Stakes. UPS, the brown-themed shipping company that was was originally the sole sponsor of the horse, inexplicably allowed Hooters to slide in just before Big Brown is set to achieve the pinnacle of its publicity. In addition to being a bad PR decision, UPS' move has now subjected us all to the prospect of Jay Leno (and, less painfully, Tracy Morgan) chuckling about Hooters' upcoming "Big Brown Day": More »
public relations
CEO Ready To Sponsor Event Where Nothing Dies
You like to play with the pretty horses? Step away, until you pony up some cash, ha. High profile horse racing has become an entirely corporate marketing-driven spectacle, where horses are sponsored by UPS and owned by hedge funds. The big sponsor of the Kentucky Derby is YUM Brands, owner of Taco Bell and KFC. Who could embody the noble spirit of galloping stallions better than the nation's leading purveyor of Mexican Pizzas? Anyhow, YUM's CEO, David Novak, found out the perils of sponsoring an event with live animals when a horse up and died on the track at the Derby last weekend. With no idea what was happening, Novak stepped up moments later and gave his little speech plugging his company, which has proven to the world that he hates dead ponies: More »
See a Man About a Horse
The Kentucky Derby is coming up. You don't know shit about racing. But you love betting on things! Who to wager this weekend's drug money on? Allow Jeff Johnson and Pavement's Bob Nostanovich to help. [Vice]
The Kentucky Derby is coming up. You don't know shit about racing. But you love betting on things! Who to wager this weekend's drug money on? Allow Jeff Johnson and Pavement's Bob Nostanovich to help. [Vice]
horseplay
Deadly Horses Killing America's Aristocracy
Horse-riding is dangerous. Deadly even. Especially when uppity commoners are involved! Mark Phillips is the coach of the US Olympic equestrian team. He has so far killed three team hopefuls this season with his "challenging" new jumping courses. This very much upsets his ex-wife, Princess Anne. "Phillips is about to be crucified as the halfwit menace," said one British journalist (according to Page Six). The problem is that Phillips isn't royalty, even though he was married to a Princess for a while, and only royalty can properly manage this exciting and deadly sport. We don't know if this is good or bad for Lou Dobbs' daughter Hillary, who is sort of American Royalty, isn't she? Thankfully, the world is still eradicating the horse menace. After the jump, terrifying footage of just how dangerous horse-riding can be. More »
never forget
1/11: Horses Worldwide Dead, Broke
In Great Britain earlier this week, the Royal Society for the Protection of Animals stumbled upon a veritable horse death camp—"dead horses everywhere," according to one rescuer, with 32 bodies "as well as emaciated survivors, many covered in excrement, mud, scrapes and cuts at Spindles farm, at Hyde Heath, near Amersham, Buckinghamshire. Three more had to be shot because of their condition." It gets worse! More »
upper west side
Weep For The Upper West Side Girls Without Horses
The news that the Upper West Side's Claremont Riding Academy, a stable and horseback riding school at 89th and Amsterdam, is closing imminently after being sold to a developer—perhaps as soon as this Friday—is a blow not only for uptown riding princesses (just think how much more painful their virginity-losing will be!) but anyone else who enjoyed taking one of the horses out for a little Central Park wandering. As a correspondent reports:This is where all little uptown girls learn how to ride and where their mothers' hair turns grey to the naked eye as their little princesses get bucked off. They also rent horses by the hour to ride in Central Park. Who is going to use the Bridle paths in Central Park now? Will Bloomberg's daughter rent her horses out for canters through the park?Possibly! Take that, congestion pricing!
West Side's Tale of Whoa [NYP]
