They Don't Have Trader Joe's In Europe
With cheap house brands, Carrefour wants to become "the IKEA of groceries." (European Trader Joe's.)
Ikea Is the Disney World of China
We're not sure how to break this to you. So we'll just say it: People in China go to Ikea just to hang out. And sleep on the beds.
Eating & Drinking: Thursday Edition
• Rumor has it that Gilt is doomed: "Employees are looking for new positions, services are being canceled, and the end is in sight." [TFB]
• Yesterday, Charles took a pounding from Times critic Frank Bruni. Today, the restaurant responded by covering up the windows with Bruni's review. [GS]
• Tom Colicchio appeared on …
Prepare To Be Robbed, IKEA Customers
The first-ever IKEA store is opening in the borough of Brooklyn tomorrow, a development which has the local media all atwitter. Close to 40 people have lined up for the chance to be the first ones in the rapidly gentrifying Red Hook neighborhood to buy mass-produced Swedish furniture. To celebrate the occasion, the…
35 Free Couches, 350 Reporters
Before dawn yesterday morning a small group of fans of affordable Swedish design (read: people without jobs) began camping out in front of the Ikea in Red Hook. Why? The home furnishings chain is giving out an Ektorp sofa to the first 35 in line when the store officially opens tomorrow morning. Sleeping in a tent…
Brooklyn's New Ikea: Good for More than Shopping?
There's less than one week left until Ikea Red Hook's June 18th opening, and the store couldn't be opening at a better time, really. Between the sweltering summer heat (free air conditioning!) and rising grocery bills ($4.99 Swedish meatballs!), you could basically spend an entire cheapo day lounging in Ikea's…
Simulated Ads Sadden Our Simulated Lives
Popular pretend-life game The Sims is now selling $20 add-on packs of virtual IKEA furniture to decorate their virtual houses. Advertising like this in video games seems, on its face, to be a win-win business proposition; companies get captive, slack-jawed audience for their virtual ads and products, and game…
Red Hook IKEA Girds Itself in Ugly
Progress marches on with the inevitable opening of IKEA in Red Hook, Brooklyn. That will mean no more seventh-circle-of-hell bus rides to Elizabeth, New Jersey, on the dreaded Port Authority IKEA bus. (That experience was perhaps best summed up by this essay, titled "Yellow is the Color of Fear.")
[Brooklyn Paper]
Do She? She Do!
Eavesdropping on the gays is the surest way to find out what products and people are hot and what are not. Rod Townsend records the gays in and around their natural environment of Fire Island and reports back. All dialogue 100% verbatim.
Don't You Dare Try to Take Away Our Red Hook Ikea
Okay, look here, Municipal Arts Society. We get that you're all invested in protecting historical beauty and charm and architectural salvaging and whatever else it is that you do, but you've chosen the wrong battle now. Do NOT fuck with our Ikea in Red Hook, or we're gonna get Swedish on your ass. By which we mean,…

