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What Black Women Want: Toyota Espionage

Black women these days: they're just not buying enough Toyota Camrys. The car company's ad agency rep explains the problem: "[Black women] think of it as suburban, not urban; as solid but boring. And for this woman, she doesn't see herself as boring." Ha, you go girl! Well, ladies, Toyota likes to think of all of its customers as "sisters." And it knows just how to get you elusive African-American females to buy more of their boring suburban cars—with a crazy online fashion espionage game! Coincidentally, there's a black woman in it. And a Camry! More »

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Financial Gurus Like Hyundai's Checks, Are Neutral On Their Cars

Larry Winget: bald person, financial guru, Hyundai pitchman. He's one of several financial authors who appear incongruously in Hyundai's current ad campaign, which features some "normal" people who, upon seeing an anonymous man in a tie pop up behind them at a car dealership and offer advice, react by saying excitedly, "Hey! Aren't you [financial author] of [personal finance advice book]?!" Whereas a real person would probably kick them in the nuts. The funny thing is that bald financial guru and Hyundai pitchman Larry Winget now says he doesn't necessarily want people to buy Hyundais at all! More »

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Gymnasts Can't Stop Flipping For Audi

This is an admittedly very cool new ad for Audi, in which a whole bunch of "powerful Hungarian gymnasts" run through an impeccably choreographed routine of flips and, uh, other gymnastic moves that are meant to symbolize the inner workings of the Audi RS6's engine. The car costs over $150,000, so it better have some damn fine inner workings [Guardian UK]. Our only issue with the ad is that they could have gotten the break dance crew in Washington Square Park to do this entire routine for about $87, so if they paid the Hungarians more than that, they just got ripped off. Click to watch the automotive performance art.

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BMW, Mercedes Embarrassed By Nazi Orgy

If you've been following the real news, you'll recall that Max Mosley is the British Formula 1 racing president who is currently involved in a slight tiff over a video of him having an hours-long Nazi-themed orgy with five hookers. A bit embarrassing for him personally, yes. It's also caused some grumbling among the Formula 1 teams. And now, this sex scandal is reaching its absurd logical conclusion, as its ripples extend into the highest reaches of the world's corporations: BMW and Mercedes-Benz have jointly condemned Mosley's sexual taste as "disgraceful." [BBC]. Because they are the arbiters of morality in sexuality! They're also a bit sensitive about the whole Nazi angle, because, you know, they're from Germany themselves. More »

patriotism

How To Flick Off A Hummer

"My brother did 3 tours in Iraq so someone could drive around in this!?!?!!?" That's what Rebecca from Minneapolis wants to know about this stupid Hummer. So she flipped the bastard off! Luckily for her, there's a website called FUH2.com, devoted exclusively to pictures of people flipping off Hummers (H2 version only). We judge this to be a good thing. After the jump, five pictures illustrating the different styles that patriotic Americans have used to give the gas-guzzling monsters the one-finger salute. May this be the first step towards justice in the world! More »

demographics

For SUV-Driving Hipsters, Marlow and Sons Is The Spot

Those few of you watching the commercials during Desperate Housewives last night might have been buoyed to spot Williamsburg hipster feeding trough Marlow and Sons, the home of the world's worst hipster date conversation ever. It was in a commercial for an SUV called Edge. So now it is confirmed that Marlow & Sons is where all the hipsters with $30K to drop on a SUV go for oysters and artisanal American cheese. Related: We hear that the creative director for J. Walter Thomspon, the ad firm that produced the spot, quit today!

running into the rich

The Face Behind The Ferrari

Remember that semiotically rich Ferrari that was parked outside our offices a couple weeks ago? We wondered, at the time, exactly what kind of man (of course, a man) drove it. What kind of man would drive around with a Sir Ivan CD and an old issue of Time? Well, today, coming back from lunch, we met that guy. He was dashing out of the building next to ours before a traffic cop gave him the ticket he so deservedly deserved. By now his Ferrari top was off and his passenger side seemed cleaner. Our eyes locked for a moment and in that instant I understood what it meant to wear flip flops and flared jeans, what it meant to let grayish-blond chest hair extrude from a striped shirt, what it meant to smell of Aqua Di Gio and drive a Ferrari. (It doesn't feel good.) And then he was gone. Fortunately, his face was etched into our memory forever. More »

every woman adores a fascist

Who Wants To Marry An Ex-Junkie Sportscar Millionaire?

Sure, it would be easy to read the Observer's profile of Fiat heir Lapo Elkann and get all ladyishly offended. Lapo does seem have that noblesse oblige thing going on, especially when it comes to his dealings with the fairer sex! Seriously, what kind of guy sits down to an interview, checks out the waitress, and says, "Usually this place has ugly waitresses, but this one is a very delicate and elegant one, I must say"? But maybe that's just Lapo being... refreshingly honest! Uh oh... what is this feeling? Do I actually have a crush on a Euro-jerk with an anchor necklace who characterizes his conquests as like "flowers in a vase—they need to be changed every couple days"? Dad, why were you not around more when I was little?
More »

judging the rich

What's Inside A Ferrari?

For about ten minutes yesterday, a Ferrari was parked in front of our office on Crosby Street in SoHo. Since such a car usually has some jerkface inside, we rarely take the chance to peek in and see what's going on on the passenger side. We've been missing out! Let's take a closer look at what we found and annotate the damage! More »

the gays

Ask A Gay: Does This Car Make Me Look Gay?

In a blatant bid for "most-emailed" status, the Times has published an article about whether some cars are more homosexual than others. Well, it's a step up from all those "College: Will Your Child Get In, Or Did You Fuck Up Your Life And Hers?" articles! Anyway, "Gay By Design, or a Lifestyle Choice" left some questions unanswered. So we asked them of a Gay. More »

new york times

The 'NYT' Jumps On The Alternative Energy Bandwagon

Quick! If you can get over to West 43rd St. by 10:45, you'll witness what will undoubtedly be an awkward presentation featuring several NYT executives and some car people unveiling the Times' new "plug-in hybrid sprinter van" before it takes its very first drive from Midtown to the Times printing plant in Queens. Truly, this is an historic moment, but really, until Sewell Chan gets a Prius we're not convinced that the paper is really doing anything to help the environment. The internal memo (what, no press release?) after the jump. More »

clips

First Responders: New York Auto Show


If you've read Jalopnik—or seen the endless stream of posts they send over our way, some of them tangentially related to New York—you'll know that this is the week of the annual New York Auto Show. But what do New Yorkers know about cars? We sent The Assimilated Negro and Richard Blakeley to investigate. More »

clips

Julia Allison Gets A Parking Ticket. Yes, We're Sure.


She may not have been dumped by Dave Zinczenko, but we know for a fact that former dating columnist Julia Allison did get a parking ticket today. We wouldn't believe ourselves either, but we've got video to prove it! Watch and enjoy; there's something oddly endearing about her. Maybe we should start TiVoing "Red Eye." Okay, let's not go overboard. More »

brandy

Celebrity Vehicular Manslaughter Amnesia Drives Us Crazy

Today, TMZ broke the news that Moesha star and sometime filler of the token seat on the View Brandy had struck another car with her Land Rover, which then struck another car whose driver was killed. We joked that everyone would soon forget all about the incident, just like they did when sometime Noxema spokesgal and wife of someone on Grey's Anatomy Rebecca Gayheart hit and killed a 9 year old in 2001. But that's just the tip of the 'famous people who have killed with their cars then gone on to be famous like nothing ever happened' iceberg . . . More »

lies well disguised

Lies Well Disguised: CE-nO

lies.jpgLast year, an amoebic cosmic blob supplanted the male CEO ego as the largest known thing in the universe. More »

gizmodo.com

Gawker Media January Junkets

While we're sitting here in New York enjoying the global warming, all the cool kids from the "office" are on the road. Both crews of supernerds from Gizmodo and Kotaku are hitting the Consumer Electronics Show in Las Vegas. Also in Vegas are a few worthies from Fleshbot, covering the Adult Video News Awards. Lastly, Jalopnik is filing reports from the hoon-packed floor of the Detroit Auto Show. Travel vicariously through their mellifluous reportage. More »

time

Person of the Year: Is You or Isn't You?

In other news from Time's Person of the Year selection of "You," a small coda related to automaker Chrysler forking over millions to be the sole POTY sponsor. As Daniel Radosh points out, several of their genius ads began with the tagline "You Might Not Be Time Person of the Year." But then again, You might, and in fact, You are! Give Yourself a hand, and buy a Chevrolet while You're at it. More »

staten island

Schnapps Idea: No NASCAR for Staten Island

So sad: It appears the beautiful dream of planting a NASCAR track on New York's forgotten borough has finally died, languishing in the spectral headlock-hug of resident opposition. We were about to direct disappointed fans to the NASCAR Cafe in Times Square, but apparently there is no NASCAR Cafe in Times Square. We'd assumed one had just inevitably sprouted there by now. However, from death comes life, as with an SI councilman's resurrection of the phrase "schnapps idea" to characterize the track proposal — i.e., something that seems great after you've had a few drinks. With that name, the recurring column proposal pretty much writes itself. Stay tuned. More »