What a bunch of bureaucratic horseshit, and I say that as someone who has had P & L responsibilities for print publications. The spinning and lack of vision are jaw-drop worthy, while the utter insensitivity to the laid off employees--they are merely expenses--is all too typical of a business climate in which lives are measured only by the bottom line. Keller's memo had class; this one is shameful. #newyorktimes
@Nic Fit: They "over-issued" to make up for that. And I'll guess that the strike price on those options is nice and low so they're "in the money" as soon as possible. There's a zillion ways to game the system, especially when you run the place. You know, the "Golden Rule" - he who has the gold...
This may not be as sinister as you think. Most big advertisers talking premium rates (NOT the advertisers you see on Gawker) are getting pretty anal about results-oriented advertising -- they want real, measurable leads generated from their advertising. That trend has already played out in tech (where sites like Computerworld and C|Net are basically chasing the last 10 active advertisers), and it's moving over to the general Internet ad world.
By setting up a premium section, the NYTimes is also creating a premium set of readers to pitch to advertisers. The WSJ has already done this, which is why the WSJ will never stray beyond a pay model: advertisers just love it. What really is happening is we're seeing the beginning of the end of broadbased crap Internet advertising that just throws a ton of impressions out there and prays for a 1 percent clickthrough. Vertical is back in.
What the hell is up with all this crap that's being offered? The vast majority of readers have no interest in this stuff -- they just want the articles, with no frills. Simple as that.
Either charge people a low flat rate for the year or use the iTunes model: Have people input their credit card info and then charge them a nominal fee every article. Sometime like a penny or a nickel per article. It's perfect: inexpensive enough that people won't mind clicking on articles, and yet it'll garner so many subscribers that over time it'll pay off. This silver package/gold package stuff is nonsense.
For the Platinum Package, Michiko Kakutani will limn you. Oh, how she'll limn you, soldier. For quite a long time, I understand.
MoDo will shake cocktails and watch your pathetic performance, offering real-time emasculation. Friedman's mustache will tap-dance, interpretively in a neo-Indian style. Verlyn will bring the kind bud. Judy Miller will dress up and scare your kids at Hallowe'en. Bob Herbert will drop by when you have insomnia. And of course, Brooks will do any damned thing you like, no matter how degrading.
Paul Krugman is currently unavailable for this Platinum package.
@i'm a bottle: No! The Krug can't be bought! His medal from that Scandinavian country is like Wonder Woman's bracelets, deflecting corruptive offers! He told me this at one of Bono's (borring!) parties.
They had something similar to FirstLook back in the TimesSelect era. Basically, they sent out an email on Wednesdays to subscribers (like myself) and Times Select members with links to some advance Sunday stories, so, yes, Dining, Magazine, Sunday Arts.
There's only one way this has a chance in hell of working: Have the website updated only every morning with new stories, updated only for breaking news and blogs, and give FirstLook customers an opportunity to see tomorrow's stories when they're finished (much like the website is updated now).
10/22/09
10/22/09
remains substantial." Substantial, but, um, falling. #newyorktimes
09/21/09
09/21/09
09/21/09
09/21/09
07/25/09
By setting up a premium section, the NYTimes is also creating a premium set of readers to pitch to advertisers. The WSJ has already done this, which is why the WSJ will never stray beyond a pay model: advertisers just love it. What really is happening is we're seeing the beginning of the end of broadbased crap Internet advertising that just throws a ton of impressions out there and prays for a 1 percent clickthrough. Vertical is back in.
07/24/09
Either charge people a low flat rate for the year or use the iTunes model: Have people input their credit card info and then charge them a nominal fee every article. Sometime like a penny or a nickel per article. It's perfect: inexpensive enough that people won't mind clicking on articles, and yet it'll garner so many subscribers that over time it'll pay off. This silver package/gold package stuff is nonsense.
07/24/09
MoDo will shake cocktails and watch your pathetic performance, offering real-time emasculation. Friedman's mustache will tap-dance, interpretively in a neo-Indian style. Verlyn will bring the kind bud. Judy Miller will dress up and scare your kids at Hallowe'en. Bob Herbert will drop by when you have insomnia. And of course, Brooks will do any damned thing you like, no matter how degrading.
Paul Krugman is currently unavailable for this Platinum package.
07/24/09
07/24/09
07/24/09
http://is.gd/1KUIT
07/24/09
07/24/09
07/24/09
07/24/09
07/24/09
07/24/09
07/24/09
07/24/09
07/24/09
07/24/09