William Hesketh Lever once said, "Half the money I spend on advertising is wasted, and the trouble is I don't know which half." For over a decade, it's been promised that online advertising will fix that. On that note, we made nice with Brooke Hammerling, the bicoastal tech insider who observed that no one can agree…

Mashable's Pete Cashmore may be a looker, but is he the best Silicon Valley can do? Seems so. Take a look at the Google toppers, for example: Larry? Taken. Sergey? Taken. Eric Schmidt? Taken. Taken. Taken. But don't worry, the Nob Hill Gazette has you covered with its latest "annual roundup of the Most Desirable,…

The week of Web 2.0 Summit, with the industry converging on San Francisco, seems like as good time as any to throw a shindig. Everyone's in town for the schmoozefest, so you might get to meet quality people who normally avoid the party scene. While my boss hit the Reddit party, I hopped around town to some of the…