They've already been subjected to a wild animal baby, hipsters in a mud pit, and some dark black and white shit they probably smoke opium to in France, or whatever. Now this. "Stop thinking"? I think your ad sucks. At least they got some football pictures in there.
[Copyranter]

Peaches: "If you had to sum up jeans in one word, what would that word be?"
Reply: "The hottest thing to wear."

And,

Peaches: "What's your message to the world?"
Reply: "Ehhh....."

One lady wisely pulls her child away from Peaches.

After eight years of Republicans we have a knee-jerk reaction that this sort of thing should be incredibly controversial. But then we wake up, shake off the nightmare, and bask in the knowledge that Levi's has loved the gays for quite a while. They're based in San Francisco! They had Perez Hilton dancing in an ad campaign! They sponsored shows on gay network Logo! And in the latest move in support of the homosexual agenda, Levi's is displaying so-called "white knots" in their stores, which signal to those "in the know" that they support gay marriage and who knows what else.

Yes, gay people buy a lot of jeans, but there's more to it than that. It's somehow comforting to live in a world where the most standard, default maker of plain old jeans is vocally supportive of gay rights. This could have been much worse. We could be talking about Wrangler. Standing up for hipster photo shoots. And French existentialists. That's not American.
[NYT. Pic via]

You could buy one bathroom tile in Bernie Madoff's $11 million Florida mansion. You could buy almost one ten thousandth of one percent of the $700 million cost overruns by the NYC education department in the past two years. You could buy almost one five millionth of Blackstone's new $3 billion fund to buy up companies that are crumbling, cheap.

You could buy some stock—the market's back to 8000 again! You could buy 11 barrels of oil, before the price rises again. You could buy a drink for one of the thousand Swiss Re workers who just got laid off. You could buy a couple hours of a high-priced deal lawyer's time, which would make him happy, cause he isn't doing shit these days. You could buy a gun.

Or you could do the right thing and buy 1190 copies of the Post. They need it. This 'expensive jeans' story can only do so much.

[via Copyranter at Animal NY]

[via Copyranter at Animal]

"I am totally getting those jeans, just you watch," says this guy.

[Supertouch via Hypebeast]

"Somewhere, the company was running too much in some direction, too much in hip-hop stuff," Mr. Girbaud, 62, told the Transom (perhaps taking a page from the playbook of a compatriot who last year expressed disdainful befuddlement toward rappers' loyalty to the Champagne label Cristal). He was wearing a black-collared shirt over baggy black jeans, which were adorned with a single drooping silver chain that smacked against his knee as he strode through the streamlined space. "To be just connected in the hip-hop stuff is other brand; there is people like Russell Simmons or Damon Dash or Puff Daddy or all this kind. I'm not the rap people. Sure, we introduced the baggy jeans, we introduced stonewashed and all this stuff in the 60's or 70's, I never target just to be ethnic. It's stupid."

When it comes to his own self-expression, Mr. Girbaud seems to think that the exigencies of marketing are cramping his style. "I have to talk like that"—he flashed a gang hand-sign—"and speak like that"—he flashed another gang hand-sign—"and move like that"—he grabbed his crotch—"and it's ridiculous!" Now he was shouting. "What we bring into the market was always innovative, and I feel now I am trapped and I have to just talk the same way, like I have to have skulls and some kind of snakes. It's boring, it's really boring!"

Sacré Bleu Jean? [NYO]