For one thing, a person cannot be a "mantra," do you even know what that word means? Secondly, how is Rose a "do-nothing" when he created a website enjoyed by fifty-thousand people?

And, he is far from stuck up. Here's a perfect example:

Not many internet geeks go on their local PBS affiliate for free to help raise money for the station. Sorry you are so unhappy.

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If it's symbolic, it's not to be taken literally.

Kind of like Rose's front page. "How this no-nothing douche bag is worth 50mil on paper"

Rose is an icon, because people aspire to be like him. People he doesn't even speak to follow him because they have fantasies. "Maybe I can be a loser, act like a pretentious douche, be a digg sheep, and be famous like him". In reality, it's all fake.

I wanted to think that the people behind Digg, the new media elite, were smart. However despite their overwhelming success, popularity, and above all -- influence to many -- they struggle to pay rent the next month without life support, let alone make honest cash.

That would be an example of something very literal.

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