Ask.com's latest revamp, unveiled by CEO Jim Safka to the New York Times, attempts to dive deeper into the Web, pulling "structured data," a fashionable buzzword, from sources like TV listings and health databases. Give Barry Diller's scrappy search engine, owned by his IAC conglomerate, this much: When at first it…

The 50-and-up set form one of the fastest growing demographics of those looking for love online. That nugget of hope, care of former Match.com CEO Jim Safka, comes tucked into Newsweek's Sex & the Single Boomer. While the Youngs, who've been barely weaned off of cruising Facebook for casual sex, may eyeroll at Web…

Lexico, the company behind reference sites like Dictionary.com and Thesaurus.com, has been acquired by also-ran search engine Ask.com, a unit of Barry Diller's IAC, for an undisclosed sum. It will mean an 11 percent boost in traffic for Ask and more revenue for Lexico's sites, as Google had cut a special deal with…

Earlier this week, the Associated Press reported Ask.com would become a search engine for midwestern women. But now the "Marge Simpson Plan" — as our Ask tipster calls it — is off. Apparently, Ask CEO Jim Safka changed his mind over the weekend and executives spent all day Sunday scrambling to put together a new…

As Barry Diller curtails both Ask.com's ambitions and its workforce, his hired hand is turning it into the Home Shopping Network of search engines. CEO Jim Safka says 65 percent of its users are female with a high concentration in their late 30s in the Midwest and Southeast. In an attempt to try to get also-ran…

Bloody Diller. IAC's Ask.com has a new CEO, Jim Safka, who was swiftly installed in the place of Jim Lanzone. Lanzone was fired by Barry Diller, according to sources. And so yet another talented entrepreneurial type makes way for a Diller yes-man. The cover story is that Lanzone left to accept a position as…