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New York, 5:19 PM
Fri Nov 27
13 posts in the last 24 hours

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  • posts about #journalismisms more →

    How Does a Michael Jackson Hype Happen?

    Will Modern Love: The Romantic Comedy Save the New York Times?

    Viral Marketing: Hollywood's Bridge to Nowhere

    Gawker's Guide to Coverage of Rolling Stone's Coverage of Megan Fox

    Please Don't Pay a J-School to Teach You How to Blog

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    Oh Noes! 'LAT' Stifles Funny Choire Line!
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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of raincoaster raincoaster
    10/30/09

    In reply to How Does a Michael Jackson Hype Happen?
    Is that all there is? #michaeljackson
     Reply
    raincoaster was starred raincoaster was unstarred
    Image of BowlingForDollars BowlingForDollars
    10/29/09

    In reply to How Does a Michael Jackson Hype Happen?
    By the way, Box Office Mojo has it at 20 million worldwide right now.

    [boxofficemojo.com] #michaeljackson
     Reply
    BowlingForDollars was starred BowlingForDollars was unstarred
    Image of badasscat badasscat
    10/29/09

    In reply to How Does a Michael Jackson Hype Happen?
    Eh... how do you cover the hype over the hype? Honestly, I think this post is overhyping the hype this film has gotten. I've seen literally zero ads anywhere for it (I'm not saying this means they *did* zero advertising, just that it's obviously not blanketing the media), and I haven't seen an unusual number of news reports about it either - and I watch a lot of news. It's getting a lot less coverage than, say, Independence Day did, or Star Wars Episode I, or whatever.

    I don't believe I've seen a single story (except this one!) say anything about guaranteeing a documentary would become the top-grossing film of all time. Who is really overhyping this film? #michaeljackson
     Reply
    badasscat was starred badasscat was unstarred
    Image of BowlingForDollars BowlingForDollars
    10/29/09

    In reply to How Does a Michael Jackson Hype Happen?
    I think people just have MJ fatigue, which is too bad. I saw the film tonight and came out blown away by the talent we lost when he passed. He comes across as a gentle, hardworking, and genuine entertainer.

    And I'm not even a huge fan. But he truly was a talent of a lifetime. #michaeljackson
     Reply
    BowlingForDollars was starred BowlingForDollars was unstarred
    Image of BettyCrocker BettyCrocker
    10/20/09

    In reply to Will Modern Love: The Romantic Comedy Save the New York Times?
    No gays = Dead. And deservedly so. #newyorktimes
     Reply
    BettyCrocker was starred BettyCrocker was unstarred
    Image of belltolls belltolls
    10/20/09

    In reply to Will Modern Love: The Romantic Comedy Save the New York Times?
    So, the Modern Love movie will be a cross between Miss Lonelyhearts and You've Got Mail? #newyorktimes
     Reply
    belltolls was starred belltolls was unstarred
    Image of thatgirlinnewyork thatgirlinnewyork
    10/20/09

    In reply to Will Modern Love: The Romantic Comedy Save the New York Times?
    none of the columns in modern love is worthy of a feature-length film--individually or collectively...a lifetime movie, perhaps, but really, they're in column form for a reason. #newyorktimes
     Reply
    thatgirlinnewyork was starred thatgirlinnewyork was unstarred
    Image of Sheila Sheila
    10/13/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    win!
     Reply
    Sheila was starred Sheila was unstarred
    Image of ajn007 ajn007
    10/12/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    "And by the way, that Blair Witch Film which changed everything. It grossed 140 million dollars. Which is six million less than Paul Blart: Mall Cop made this year. We're waiting to see your trend pieces on that."

    I think that misses the point that executives and marketers (the money side) are focusing on. The budget of Blair Witch was 60,000. That it grossed 2,333 times what it cost to make is what all the excitement was about. THAT is the "trend" that gets the industry salivating. They could care less if it is "good" or what people in general think about it.
     Reply
    Makidian promoted this comment ajn007 was starred ajn007 was unstarred
    Image of orangecatlover orangecatlover
    10/12/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    Would somebody please glue a copy editor to this guy. His writing incorporates every hack mistake there is--sentence fragments, run-ons, verbosity, syntax horrors, elementary grammatical errors, typos-my head hurts. Look at this small sample:

    "In the end, while countless trees will be killed for stories about about power of the blogs, Twitter, Facebook and social media to propel a film to stardom.

    'But more important than the money is the effect these films have on the minds of entertainment reporters, who seem them flipping the dominant paradigm; to redefining the way films are sold and turn the show biz establishment on its head'

    Aaaargh!!!!
     Reply
    Makidian promoted this comment orangecatlover was starred orangecatlover was unstarred
    Image of Makidian Makidian
    10/12/09

    @orangecatlover: Chill the fuck out or you won't be doing much more than reading here.
     Reply
    Makidian was starred Makidian was unstarred
    Image of orangecatlover orangecatlover
    10/12/09

    @Makidian: With writing like this, I won't be doing much more reading here, jerk.
     Reply
    orangecatlover was starred orangecatlover was unstarred
    Image of Kakapo Kakapo
    10/13/09

    @orangecatlover: Also,"phenomena," not "phenomenon." Irks me to no end, but I'm kind of an asshole.
     Reply
    Kakapo was starred Kakapo was unstarred
    Image of Motoko Kusanagi Motoko Kusanagi
    10/12/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    "And by the way, that Blair Witch Film which changed everything. It grossed 140 million dollars. Which is six million less than Paul Blart: Mall Cop made this year. We're waiting to see your trend pieces on that."

    What is the thesis here? Isn't the whole point of low-budget films the net receipts?
     Reply
    Motoko Kusanagi was starred Motoko Kusanagi was unstarred
    Image of PaisleyPajamas PaisleyPajamas
    10/12/09

    @Motoko Kusanagi: I think the idea that "bigger is better" is completely bogus in these situations. If you have a movie you made for under $100-grand and it grosses $140M a studio would have to break box office records 20 times over (never gonna happen) for the same percentage of profits.

    A key point is the number of screens--prints and the shuttling to and from theaters--is not cheap. A blowout opening weekend of 3000 theaters usually means the moviemakers are trying to drain every drop before word of mouth kills them.
     Reply
    Edited by PaisleyPajamas at 10/12/09 10:15 PM PaisleyPajamas was starred PaisleyPajamas was unstarred
    Image of funyuns are awesome in phx funyuns are awesome in phx
    10/12/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    From what I've heard this is movie is probably too intense for me. I get scared by the commercials for "A Haunting" on the Discovery Channel.
     Reply
    Makidian promoted this comment Edited by funyuns are awesome in phx at 10/12/09 5:00 PM funyuns are awesome in phx was starred funyuns are awesome in phx was unstarred
    Image of PaisleyPajamas PaisleyPajamas
    10/12/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    I think if the reporters want a "trend piece," they should look at the traditional fare that was the send up to the juggernauts--that is, a dearth of good stuff from the usual suspects (like most of summer 2009) creating an open field for others. Add in the psychological factor of "the cool insider find" that viral marketing has going for it, and you have ticket sales beyond expectations.

    The producers of Paranormal should send "Thanks for Sucking" presents to the studios.
     Reply
    PaisleyPajamas was starred PaisleyPajamas was unstarred
    Image of Nic Fit Nic Fit
    10/12/09

    In reply to Viral Marketing: Hollywood's Bridge to Nowhere
    Yep, its going to changes everything.
     Reply
    Nic Fit was starred Nic Fit was unstarred
    Image of Nic Fit Nic Fit
    10/12/09

    @Nic Fit: Sorry, don't let bitchy commenters who have to work on Columbus Day (as well) get to you.
     Reply
    Nic Fit was starred Nic Fit was unstarred
    Image of Jill7 Jill7
    09/19/09

    In reply to Gawker's Guide to Coverage of Rolling Stone's Coverage of Megan Fox
    Wouldn't it be a better money-making strategy to put the words on the interweb and make viewers pay for the pictures? Why would anyone pay money to read what Megan Fox has to say?
     Reply
    adiam7 promoted this comment Jill7 was starred Jill7 was unstarred
    Image of adiam7 adiam7
    09/20/09

    @Jill7: they wonder why magazines are dying
     Reply
    adiam7 was starred adiam7 was unstarred
    Image of Magister Magister
    09/21/09

    @Jill7: For at almost a decade, they've been telling parents to keep the kid's computer in a public room, so their usage could be monitored.

    This wouldn't be as conducive to the privacy needs of her teenage fanclub, as an an easily-purchased magazine which could be taken to their rooms.

    Give them a taste and they may go for the (s)mile.
     Reply
    Edited by Magister at 09/21/09 5:42 AM Magister was starred Magister was unstarred
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