Gee, a 3 column layout using various shades of white, blue and light grey. Yes, clearly this is a unique design that only the great minds at Kayak could have ever come up with independently.
Ad well on the right, mini links on the left, all that shit's standard side-nav. Not to side with the evil MS, but really, how many freakin' ways can you lay out a page full of flight itineraries?
I am surprised that Microsoft's vast team of experts would have to stoop to stealing. Don't they have neuroscientists and usability engineers out the wazoo? This begs the question : why did they steal it? Has Kayak's color-font-size configuration been proven to be optimal for consumer time spent on that website?
Also, will layouts now have to be trademarked especially if they rate high on usability and test well with customers? But the article mentions that features that have proved to be popular with a target audience are designated as functional, and are not protected under copyright law.
So what does this bode for the future of online design?
If certain colors and layouts attract larger numbers of consumers, then in future will we see a less diverse online design landscape?
Unlike the Iranian dictators, who charge you for the bullet they killed you with, Microsoft does not charge you anything for having to find and take your idea, which you neglected to turn over to it.
Personally, I find the educating "Hello I am Microsoft... and I am Mahmoud Ahmadinejad" campaign quite adorable.
@ninety_nine: And I must say, based on the bigger picture, the two designs are stunningly similar. This isn't just a case of using a similar layout pattern. The whole thing really does look copied, right down to the exact font color/size of the big blue price labels, and the link underneath each lable that says "select" ... also look at the list of airlines and prices, with little checkmark logos, running down the left-hand column. I mean, it's identical. Even all the color bluish-gray color shadings are the same.
I don't know if they have a legal case if they didn't patent the design. But you can't tell me these similarities are a coincidence. That sucker was COPIED.
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Please.
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Wasn't this how microsoft was started?
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Also, will layouts now have to be trademarked especially if they rate high on usability and test well with customers? But the article mentions that features that have proved to be popular with a target audience are designated as functional, and are not protected under copyright law.
So what does this bode for the future of online design?
If certain colors and layouts attract larger numbers of consumers, then in future will we see a less diverse online design landscape?
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Personally, I find the educating "Hello I am Microsoft... and I am Mahmoud Ahmadinejad" campaign quite adorable.
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Here, better yet - I'll paste it right here for easy reference:
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I don't know if they have a legal case if they didn't patent the design. But you can't tell me these similarities are a coincidence. That sucker was COPIED.
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So just click this link to see the full-size version if my embedded image doesn't appear full-size: [gigaom.files.wordpress.com]
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