Have you seen these commercials for Liberty Mutual? It's like the entire population of New York City is on ecstasy, which you'd have to be batshit crazy to think is a Good Thing.

American schools are drug-ridden dens of iniquity, but fortunately we have insurance companies to teach our children values, with TV ads. And whoa, Liberty Mutual has a new 'Responsibility' campaign. Why does that sound familiar?

Friday is usually a pretty inoffensive day for the Times op-ed page. (Dowd saves her punny schlockicisms for Wednesdays and Sundays, Kristol gets Mondays, and the worst administration actually made honest men out of the formerly-predictable ideologues [Krugman and Brooks!] who run the Friday shift.) But today right…

NBC has a new show coming up this season called "Kings," which will be a joint-promotional deal with suicide-exploiting insurance company Liberty Mutual. They're the ones who promoted their shitty branding website by buying up Google Adwords like "Paul Tilley," the name of the ad exec who committed suicide in…

Here's a good look at Liberty Mutual's feast of responsibility: the simplistic blog post on ResponsibilityProject.com that the company was seeking to promote by buying up deceased ad executive Paul Tilley's name in Google Adwords. "When a 40-year-old Chicago advertising executive named Paul Tilley died recently, the…

There was a ton of debate about the death of Paul Tilley, the ad agency exec who committed suicide last month. Some people charged mean bloggers with helping to push him over the edge—charges that seemed increasingly ridiculous, as people took time to consider the full situation. But Liberty Mutual, the huge…