Julia Allison wants to be a Web mogul. Foreman of a fameball factory. Oprah to a dozen young Dr. Phils. In short, she'd like to replicate herself. Ominously, for such grand ambitions, she's recruiting on Cragslist.

Barely two months ago, Twitter staff were said to barely use their own service. Now they're in danger of turning into a bunch of Julia Allisons.

Oh no! The fake launch party for the website of dating columnist Julia Allison and her fameball girlfriends—filmed for a pilot that will probably never air for their alleged reality show—ended in drama. Luckily, the girls have their lifecasting blogs to express their feelings. (We hope they've signed up for group…

What to make of the latest episode of sexually explicit content, a drunken, topless lesbian make-out session, broadcast live on Justin.tv? We recall Jeff Goldblum's character in "Jurassic Park," mathematician Dr. Ian Malcolm, delivering the profound line, "Life will out." You cannot contain people's lives to…

Justin Kan, the original lifecaster behind Justin.tv, hyped his company on the prospects of seeing him naked or, better yet, in flagranti delicto. But if that was the draw of the site for you, forget it. Over the weekend, Justin.tv banned a would-be lifecaster after a single day of risqué broadcasting, and has since…

Natalie Portman is looking to broadcast her life, reports the New York Post. (Valleywag picked up the story in May.) Despite the forgettable pablum that currently defines lifecasting, I say she should go for it: The young actress is naturally the best person in Hollywood — or even the world — for the role.