Remember last year's Fashion Week party for Anne Wojcicki (Mrs. Sergey Brin) and Linda Avey's gene-testing site 23andme.com, where the likes of Ivanka Trump touted their newly-discovered genetic blessedness while other attendees spit into test tubes to enjoy the scientific equivalent of a palm reading? While…
If only Michael J. Fox, the actor and professional Parkinson's disease victim, had been an Internet genius like Google cofounder Sergey Brin, think of the good he might have done.
Google-backed startup 23andMe is working on fixing the Bay Area beauty gap by convincing the pretty people at New York's Fashion Week to submit genetic samples for the new, low cost of $399. As non-California residents, Manhattanites represent a genetic talent pool untouched by regulatory agencies in the startup's…
23andMe, the genetics startup cofounded by Anne Wojcicki and Linda Avey, has outed TechCrunch editor Michael Arrington as a cheapskate. When Arrington discovered that 23andMe was handing out its $999 testing "Spit Kits" for free at the World Economic Forum in Davos, he hit up Wojcicki and Avey for a refund on the…
