<![CDATA[Gawker: liquor]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: liquor]]> http://gawker.com/tag/liquor http://gawker.com/tag/liquor <![CDATA[Rich Fat Baseball Players Steal America's Money and Food]]> The Way We Live Now: Drunk, hungry, and resentful. Governments want liquor companies—but why not Jewish delis? Baseball teams pay lots of money to good baseball players, sure—why not to me? Is that fair? And where's my sandwich?

The New York Yankees are spending nearly a quarter of a billion dollars on their pitching staff. Let's all say it together, populists: "It is so crazy that people get paid this much money just for playing a ball game. Let's give that money instead to the fabulously wealthy team owners, rather than the players. Only when the issue is swept under the rug like this will we nonsensical populists will be mollified."

And while CC Sabathia is making big money and being fat, is he supporting Jewish delis? Obviously not. Because plenty of Jewish delis have gone out of business lately, especially in Newark, which is not too far for CC Sabathia to travel for a sandwich. Whose fault is this really: The recession, or rich baseball players?

Or Jews?

Speaking of conspiracies: The US Virgin Islands are giving a rum company $1 billion in incentives over 30 years to come make their rum in the Virgin Islands. And all the businessmen are happy and the fat cats are happy and the many people who work in the rum manufacturing industry are happy, but you know who gets hurt? The alcoholics who work in the rum manufacturing industry in the US Virgin Islands. Because of the easy availability of rum, at work. Who is thinking of them?

Also the teetotalers. Their tax dollars are wasted.

And while Jewish deli founders mourn the collapse of their corned beef sales and lushes on the midnight shift at the rum plant take nips of their own destruction, Andy Pettite and CC Sabathia retire to their luxurious Manhattan condos, eating decidedly non-Jewish food and drinking non-Alcoholic beverages and counting their evil money. Money which, if they fucking win another title for once, will be well worth it.
[Pic: AP]

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<![CDATA[Booze-Taxing Mass Lawmaker Caught At New Hampshire Packy]]> All Westport resident Michael Rodrigues wanted to do was buy tax-free liquor in New Hampshire, as countless thousands do every day. But just because he's a Massachusetts state legislator who approved a tax hike on booze, he's in trouble!

It is the biggest Massachusetts political scandal since Boston Mayor Thomas Menino failed to call A-Rod a fag after a constituent shouted "Yankees suck" last week.

New Hampshire, as we all know, is a lawless, tax-free paradise of cheap hooch, fireworks, and loose women. It is basically the Tijuana of New England. So all Massachusetts residents who live near that porous border regularly drive across state lines, evading troopers and land mines and such, to buy their Irish whisky and bottle rockets.

That's why it is perfectly understandable that State Representative Rodrigues was spotted at a New Hampshire liquor store! Except that Rodrigues, who was driving his Crown Victoria with the Massachusetts House license plate at the time, is a member of the Massachusetts House Ways and Means Committee and he voted for the recent sales tax hike that added a brand-new 6.25% tax on alcohol. For shame, State Representative Rodrigues!

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<![CDATA[Drunk Sex the Only Thing Keeping Advertising Afloat]]> The silver lining of this recession has been found: sex and liquor ads are now all over prime time! Even Fashion Week people are grovelling before lube companies for sponsorships! It's nice.

It does suck, of course, that there are no more good ads because everyone is broke and TV networks are forced to sell prime ad time at discounts to the Snuggies infomercial people. But this has also caused them to totally eliminate all standards of any kind!

The Absolut Vodka commercials that aired in Los Angeles and 14 other cities during Sunday night's Grammy Awards marked the first time in years that liquor ads ran in prime time on network-owned stations.

Also crowding the airwaves during heavy viewing hours are infomercials once reserved for the middle of the night and ads touting extramarital affairs and the intimate uses of K-Y Jelly.

Allow us to be the first to toast this development with some drunken extramarital sex! Even the most exclusive precincts of society are not going to be insulated from this downturn in marketing dollars. This is one of the most heartening leads to any story we've read since the economy blew up:

THE perks at Fashion Week are taking a weird turn downmarket. High-powered fashion editors and retail merchants - who in seasons past have hauled off gift bags of Victoria's Secret lingerie, Calvin Klein perfume and Estée Lauder cosmetics - will be treated this year to McDonald's, Budweiser and Jell-O.

K-Y is there, too. We're all fucked. [LAT, NYP]

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<![CDATA[Party Priest Hits Palm Beach, Continues to Party]]> Party priest and American hero Gregory Malia was defrocked for being too cool for church, but his partying don't stop yall! He's made his way to Palm Beach, where champagne supplies are in danger:

This South Florida site reports that Malia fled the northeast when tabloids started being all on his jock, and landed in Palm Beach. Where he checked into an expensive hotel accompanied by his "favorite waitress" from NYC [Note: Not the Pink Elephant waitresses shown in the photo at right]. And partied!

“He had a little church button on his collar,” said club promoter Josh Sagman. “He was very concerned that there’d be press photographers at the club.”

First, Sagman said, the man of the cloth ordered a magnum of Perrier Jouet rose for a mere $1,500. Since the waitresses were extra nice, he bought for their own consumption one smaller bottle of “P.J.” plus four bottles of Dom Perignon (the beverage named after a Benedictine monk), at 400 bucks a piece...

“We asked for ID just to make sure we’d get paid,” Sagman said. “He produced a drivers license and a concealed weapons permit.”

You know Father Gregory Malia don't give a fuck it's not your birthday. [Page2Live]

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<![CDATA[Mad Men Audience: Drunks]]> Well now, we got our hands on a survey of people who watch Mad Men, the critically acclaimed show that consists of sex, sexism, cigarettes, booze, boozy sex, racism, and a bit of advertising. And guess what? The audience appears to be made up of off-the-charts alcoholics. Forty-seven times the normal rate of hard Irish Whiskey drinkers, for example. But there's one stunning twist in all this here data!

Lushes. But!

Cigarette smoking amongst Mad Men fans is almost exactly in line with the national average! Unless the national average is "four packs of Luckies, chain-smoked on an office couch," that's astounding.

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<![CDATA["Racy" Billboard Banned, Per Company's Strategy]]> Cabana Cachaca is a Brazilian brand of liquor. Nobody knows or cares how it tastes, because everyone is too busy talking about its remarkable skill at barely cutting nipples out of its advertising photos. Or sometimes leaving nipples in! It's an incredibly trite marketing strategy, but it succeeds. Go figure. Except in Chicago, where one billboard has been deemed Too Hot For The Public:

Before:

After:

The obvious solution: Nyce G Strapless Panties. (I'm incredibly proud of myself for working in that product link which I stole from Adrants.)

[Billboard pics: Lee Bey via Huffpo]

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<![CDATA[Nipples: Dependably Driving Web Traffic]]> Posters for Cabana Cachaca, a brand of Brazilian rum that is determined to bully its way into the market through sheer advertising mass, are plastered all over Manhattan. But they're cropped so that the model is just barely free of nipple (a body part banned in the USA). But the posters direct you to the company's website where—in a keen display of digital marketing strategy—you can see the model's nipple (Copyranter made sure of it). I think they've hit on a solid online agenda here. Click through for the (NSFW) uncensored version of the ad. None of this contributes to high quality rum, as if you cared:

[via Copyranter]

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<![CDATA[Classic Booze Ads: "You Know Good Bourbon, Dick."]]> Booze: it really sells itself. But you can always buy more booze, and liquor companies have been honing their sales pitches for decades. Below, seven ads for—bluntly—cheap rotgut booze, from the 1940s and 50s. Maybe this stuff was classy way back then? Gay undertones, exotic racism, sexism, and international flair are all in there! I think you'll prefer this brand of rotgut to booze costing "up to $1.00 more," assuming you're a white man!







[via the Gallery of Graphic Design]

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<![CDATA[George Clooney Gets Women Drunk For A Mere Kiss]]> Did you know that in the UK it's actually illegal for liquor companies to imply that their product will help you achieve “seduction, sexual activity or sexual success"? Crazy, right? But the byproduct is that even George Clooney—the sexiest man alive (according to women or whatever)—has to play like a good boy in his European ads for Martini vermouth. Oh, he's so couth. He just wants to twirl that fake mustache and meet you later on to get to know the real you. Don't believe the hype, ladies; he can't love you like a blogger can. Scoff at his act, after the jump:

[via Jossip]

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<![CDATA[Philly Would Rather Not Have Colt 45 Cartoons On Its Walls, Thanks]]> colt45.jpegActivists in Philadelphia are upset about an ad campaign for Colt 45 malt liquor—specifically, its cartoonish wall murals in poor neighborhoods showing party people living it up while swilling 40s, with the slogan "Works Every Time." One woman tells the AP she wouldn't want her daughter looking at it because "She might think it's cool." Which is a reasonable response from a parent to ads for everything from malt liquor to Bratz dolls. One would think that companies in the vice industries would have learned from Joe Camel that there is nothing to gain but backlash from cartoon-style ads, but apparently not. Colt 45 has an equally objectionable website full of cartoons, which also shows a fundamental disconnect with the rotgut company's own customer base; bird watchers (educated guess, here) are not really a cost-effective target audience :

colt452.jpg

[via Adfreak]

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<![CDATA[Post Shuts Down Gossipeuse's Freebie Cocktail Party]]> froelich2.jpegPopular Page Six gossip hack Paula Froelich had a party thrown in her honor last night, complete with her own signature cocktail: the IZZE FROLIC. Awww! She sent an email to all of her contacts saying, "It seems someone has decided to name a drink after me. I think we can use it as a good excuse to go play." But when the party happened, one boldface name was conspicuously absent: New York Post reporter Paula Froelich! So what happened? Bothersome ethics, of course.

When she invited everyone to "come get drunk on my drink!," Froelich tells us, she assumed that the event would have a cash bar. But she found out that it actually had an open bar—which would have amounted to her selling her name in exchange for free booze for her friends. So the Post told her she couldn't go. The liquor-guzzling paper somehow managed to make the right call, and a scandal was averted. Luckily none of this prevented the Voice's Michael Musto from getting his drink on.

An IZZE FROLIC:

Vodka
Sparkling Grapefruit Juice
Lychee and Lemon Juices

Mix. Don't forget to pay.

[UPDATE: Portfolio media reporter Jeff Bercovici notes that he emailed the Post's PR firm on Monday asking about the ethics of the planned party—the same day Musto reports that the paper told Froelich she couldn't attend. Reporters working together to keep each other in line, huzzah!]

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<![CDATA[Could Sexual Image Sell An Alcoholic Beverage?]]> belvederead.jpegThe high-end liquor market is crowded these days, so Belvedere came up with an idea so crazy that it just might work: an advertisement that implies that drinking their brand of vodka could get you a blowjob from an attractive woman. And they even got sexpert and James Frey collaborator Terry Richardson to do the photo! Might this radical notion of using an image to subconsciously connect their brand with the idea of sexual conquest in the minds of consumers actually serve to boost their sales and, consequently, their revenues? Stranger things have happened. [Copyranter at Animal NY]

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<![CDATA[The Ignorant Announce Absolut Boycott]]> absolutmexico.jpegGlobal liquor conglomerates, take note: a hastily constructed website is calling for a boycott of Absolut. Run a humorous ad in Mexico and face financial ruin, Pernod Ricard corporation! "Absolut vodka is trying to sell liquor to Mexicans that aspire to control the Southwest United States," reveals boycott organizer William "Yosemite" Gheen. Now if he can only get Matt Sanchez on his side...Despite its insistence on spelling the company's name "Absolute," the website has already attracted more than 120 visits and nearly 7 comments. But its visual and documentary evidence of the brewing Mexican separatist movement that threatens American freedom may be its most powerful tool:

absolutboycott.jpeg

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<![CDATA[Mexicans Are Stealing Our Nation's Vodka!]]> drudgemex.jpegAbsolut ran an ad in Mexico showing the pre-1848 map of that country with the tagline, "In An Absolut World." The ad agency explained to the LA Times, unnecessarily, that "The campaign taps into the national pride of Mexicans." Now I see! Well, true patriots in this country aren't about to stand for some Mexicans reconquering the American Southwest via a liquor advertisement. Some internet users—even Long Islanders!—are calling for an Absolut boycott [LAT via Drudge]. That's fine with us. Xenophobes don't need to be drinking in the first place. The full version of the treasonous ad is below.

absolutmexico.jpeg

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<![CDATA[The Liquor Ad That Only Gays Were Supposed To See]]> liquorstraight.jpgGays: Here is one of the plainest insights you will ever get into how you are perceived by the liquor industry, and, by extension, by the advertising industry that gets paid to understand consumers such as yourself. Pictured here is an ad for Basil Hayden's whiskey that was placed in "general market" publications. Its tagline reads, "When you walk into a bar, you're on stage." After the jump, the tagline for the version of that same ad that was placed into Gay/ Lesbian publications:

gaytagline.jpeg

The inescapable conclusion: They believe that only gays are fit for modeling! Outrageous. Or maybe it's something else, now that I think about it. Other possible conclusions in the comments, please.

[via MultiCultClassics]

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<![CDATA[Former Gawker Ed Victim Of Media Circus]]> Why won't THE MSM leave Choire Sicha's liquor store ALONE! [Radar]

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