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Logos

apple

What's Wrong With This Logo?

One of Apple's greatest strengths has always been the clean design and memorable branding of its products. Which makes this logo for its new MobileMe internet service all the more surprising. Why? Because it looks like a Windows knockoff, and it sucks, frankly. Rod Townsend, who wonders if this is "the worst logo in the history of Mac," has a few thoughts: It "Looks like a poor cousin of the Intel logo." It "Needs to cut down on the carbs." It "Looks like something Cindy McCain would hang in a child's nursery." Hey, we can play too! Apple's new MobileMe logo: More »

Jane's Day In Brands A day represented by the brands used, starting with 6:35 AM: "Casio. Casio. Casio." [Dear Jane Sample]

Logo Math Remember the episode where Homer Simpson's face was the logo of a Japanese company? Logólogos applies the logic behind "fish logo + light bulb logo = Homer's face" to real logos. It's catchy and, refreshingly for a web meme, it has pretty pictures.

boycotts

Slutty Starbucks Logo Offends Crazies

"The Resistance," which describes itself as a "Christian Group" but, judging by its website, is more of a "Wacko Conspiracy Theory Group," has just launched a boycott of Starbucks. They object to the coffee chain's new retro-style logo, which features a mermaid who wantonly possesses boobies. They "might as well call themselves Slutbucks"! In the past, The Resistance has lobbied celebrities like Paris Hilton and Tom Cruise to change their "ridiculous" behavior. So their calls for action have clearly been huge failures thus far. The full, weird press release is below. More »

campaigns

Logobama—the Perfect Way to Add Hope to Any Camwhore Photo

Many years ago, the Bush reelection campaign site had a little gadget that allowed users to put their own slogans on Bush campaign signs. This gadget was abused, humorously. No one learns any lessons on the internet, thank god, and now a site created by a Barack Obama supporter allows you to upload any photo you want and stick it in the candidate's official logo. Animal has a bit of fun with this. Can any of you do better than this terrifying Julia Allison/MisShapes/Corey Kennedy triptych? [Animal]

branding

Apple Logo Makes You Creative. Really

A counterpoint for all you Apple-haters out there: a new study by researchers at Duke University found that "even the briefest exposure to the Apple logo may make you behave more creatively." How did they measure that? By having the subjects list "all of the uses for a brick that they could imagine beyond building a wall." That's science for you! If only gazing at the Apple logo could help me think of a good joke for this post. The actual scientific findings: More »